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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. It’s inevitable.

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Ecwid Pricing Plans 2023: Packages, Fees, and Add-on Costs

Ecommerce Platforms

Today, we’re exploring the various features and capabilities included in the range of Ecwid pricing plans available to today’s ecommerce brands. On the surface, Ecwid’s pricing structure seems pretty straightforward. Within the ecosystem, users can define shipping rates, accept credit card payments, set up product catalogues and more.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

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Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers

Retail TouchPoints

Joe Megibow may be new to the CEO role at Casper , but he’s very much a known entity in the retail industry. Megibow credits his striking white hair for his recognizability, as well as the fact that “I’ve been in this industry for decades and I don’t make enemies,” he said. Once you’ve disrupted, it resets consumer expectations.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

That’s putting pressure on brand loyalty, as people switch to lower-cost channels and different brands. Customers are changing where they shop, increasingly choosing discount stores and comparing prices online compared to previous seasons,” said Peter Ramer, Consumer Products Senior Analyst at RSM U.S.

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Unify Drop Ship and Marketplace for a Highly Flexible Go-to-Market Model — Don’t Get Stuck in ‘Either-Or’

Retail TouchPoints

As a result, many retailers are seeking to scale up their selection through models like drop ship and marketplace. But while these approaches can help reduce the supply chain costs of stocking and shipping millions of single items, they also have many retailers questioning their roles.

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