Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. RTP: As someone in this industry, what is your opinion on the TikTok ban? -based owner. Where do we go from here?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. TikTok advertisements are still short, around 10-15 seconds, but knowing you can supplement with longer, lifestyle advertisements on your channel can double your chances of visibility and engagement on the channel.

Social Media 78

Social Media Presentation Fashion Jewelry 78

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Forrester eCommerce

SEPTEMBER 2, 2021

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read?

Channel 478

Channel Social Media Marketing 478

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” Everyone comes to the table with ideas and backs them with data.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

Artificial intelligence (AI) has been a headline topic at the National Retail Federations annual Big Show , and NVIDIA is undoubtedly one of the companies leading the industrys innovation in this sector.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

FEBRUARY 14, 2025

For the beauty industry, staying authentic isnt a nice idea, its a business imperative. When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

Social Media 261

Social Media Retail Channel Gifts 261

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Social Commerce.

Fashion 290

Fashion Social Media Consumer Clothing 290

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

DECEMBER 17, 2024

If AI agents take off in the way that many industry insiders and analysts predict they will, it could lead to seismic changes in the way people shop. First impressions, whether through social media, influencer campaigns or traditional ads, will carry even greater weight in an AI-driven ecosystem.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Kissmetrics

AUGUST 5, 2021

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty. You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

BigCommerce

APRIL 18, 2018

The right questions are based on a few factors: What is your industry? Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. You can organize this effectively well in Google Analytics via Custom Channel Grouping.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 The industry as a whole has identified partnering with influencers because they are creatives,” explained Vitola. billion in the U.S.

Social Media 302

Social Media Channel eCommerce Marketing 302

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

BigCommerce

SEPTEMBER 5, 2018

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

NOVEMBER 6, 2023

of total retail sales in Q1, ecommerce continues to have a big influence on the retail industry at large. Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. The substance is legal for recreational use in 21 states and medical in 37 states, and the industry posted sales between $24.5

Social Media 264

Social Media Channel Other Marketing 264

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. 24, to be exact.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

MAY 16, 2022

But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. The solution was to do a deep dive into every channel, both paid and organic, to see what was driving traffic and where the most loyal customers were coming from.

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

ROI Revolution

NOVEMBER 8, 2024

Examples of brand-produced ads include scripted television ads where an actor is portraying a scene to sell you a product, or social media ads that feature professional images that were shot at a styled shoot. This type of content “stops the scroll” due to the way it seamlessly appears as another social media post in your users’ feeds.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Media 306

Social Media Fashion Channel Events 306

Kissmetrics

DECEMBER 31, 2020

Its free tier allows you to follow up to 100 sources, from news sites to YouTube channels. Its colorful, image-heavy interface feels more like a social media site than an RSS reader. Priced from: Free Best for: Social media monitoring. Pretty soon, you’ll have more relevant content than you could ever read.

Social Media 358

Social Media Beauty and Health Article Blog 358

Kissmetrics

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. Just shy of 66 million.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

Social Media 276

Social Media Channel Customer Loyalty Banking 276