Kissmetrics

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. It’s also important that your username is available across all social media platforms. What Should You Consider When Changing Your Username on Social Media? Make Sure Your Customers/Followers Can Still Find You.

Social Media 280

Social Media Channel Information Other 280

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

Social Media 262

Social Media Management Presentation Marketing 262

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

Channel 309

Channel Social Media SEO Other 309

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Cost-Effectiveness With inspiring open and engagement rates, brands see a higher ROI compared to other marketing channels.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. These are just my social channels. I worked hard.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. When a platform like TikTok, which has been such a [powerful channel] for that, is revoked, how much progress will we lose?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Success with Social Commerce Depends on Data That brings us to data.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

Technology 363

Technology Social Media Information Live Chat 363

Groove

NOVEMBER 7, 2024

For example, if your demographic tends to use Facebook frequently and favors email messages, those might be the top two channels you leverage for your interactions. Businesses use multiple, separate channels to connect with customers and leads while sharing the advantages of their products or services.

Multichannel 381

Multichannel Omnichannel eCommerce Channel 381

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities.

Social Media 289

Social Media Electronics Accessories Recommendation 289

BigCommerce

APRIL 18, 2018

This helps you avoid decision paralysis from too much information. Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. You can organize this effectively well in Google Analytics via Custom Channel Grouping.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. So to drive revenue on social commerce, brands need to get noticed. Higher likelihood to buy.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

JUNE 10, 2022

Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. Those younger generations are very eager and willing to spend their money digitally through online platforms and social media.

Social Media 278

Social Media Channel Technology Customer 278

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

MAY 8, 2023

Affronti: This is one case where a global perspective can be informative. Generative AI can help with content creation that can be augmented with real-time personalization information, so that the retailer can help explain the product in a way that better fits what the customer is looking for.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Social Media 361

Social Media Marketing Article Information 361

Retail TouchPoints

OCTOBER 25, 2021

And while there is no shortcut to personalization — which 81% of all consumers desire in their communications — retailers can use broader information to fine-tune the messages on a larger scale before adding personalized offers and messages. ” The right message can differ from channel to channel as well as person to person.

Social Media 317

Social Media Channel Marketing Consumer 317

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

FEBRUARY 23, 2021

found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. Here’s what brands need to know to break through the noise across social platforms. East coast at Smartly.io , the leading social media advertising automation platform. In fact, Smartly.io

Social Media 297

Social Media Consumer Marketing Channel 297

BigCommerce

SEPTEMBER 5, 2018

To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

FEBRUARY 25, 2022

All Social Media is Important, from Livestreaming to Direct Messaging. Luxury and social media have gone hand-in-hand in China for years, and that relationship has only grown stronger since COVID-19 drove more sales online. “That’s the channel for influence,” said Williams.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

SEPTEMBER 27, 2023

Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. “The Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. The ways customers move across channels at different points of the shopping journey.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Negative Media Coverage : Phineas T. Easier said than done!

Definition 362

Definition Management Social Media SEO 362

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. With so much information at their fingertips, however, their attention spans have grown short – they tend to prefer quick, engaging content (see the success of TikTok!). Leverage social media Where do you go to find Gen Zers? Social media!

Consumer 275

Consumer Social Media Recommendation Travel 275

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis.

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

SEPTEMBER 3, 2021

They also have the power to analyze feedback from open comments from social media and review sites. Unity Point #4: Leverage Joint Channels. Your CX team is already collecting customer feedback across all channels, so why not share that feedback and intelligence with the marketing team so they can make informed choices?

Marketing 306

Marketing Customer Social Media Customer Experience 306

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Tip 2: Look for Partners That are Customer-First Across All Channels. Tip 3: Go Beyond Organic Feeds and Owned Channels to Maximize ROI.

Social Media 302

Social Media Channel eCommerce Marketing 302

Kissmetrics

NOVEMBER 11, 2020

But what if you’re making a social media mistake ? Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363