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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.

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Introducing the Retail Innovation Conference & Expo

Retail TouchPoints

For nearly 15 years, Retail TouchPoints has been retailers’ go-to source for news, education and events around optimizing the customer experience across all channels. design:retail Conference & Expo : Unleash your creativity and rediscover your love for design and visual merchandising!

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. With 90% of today’s shoppers preferring a personalized approach , creating a welcome series that caters to individual needs or reacts to consumer behavior has become the new standard in online retail.

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The Place to Be: Retail Industry Converges on Chicago for #RICE22

Retail TouchPoints

In fact, the events pulled together under the RICE umbrella will be familiar to many — Internet Retailer Conference & Expo (IRCE) , the Design:Retail Conference & Expo (DRCE) and the Retail Innovation Summit (RIS) — providing something for every type of retail executive as they strive to navigate the next era of connected commerce.

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Effective channel shift is less about the technology and more about the people it affects, says Aspect Software

Retail Technology Review

For many a business, encouraging customers to embrace newer, online-based communication channels is a key aim in plans to cut costs and increase business efficiency.

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