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Introducing the Retail Innovation Conference & Expo

Retail TouchPoints

For nearly 15 years, Retail TouchPoints has been retailers’ go-to source for news, education and events around optimizing the customer experience across all channels. Retail Innovation Summit: Dig into the trends and tech driving industry disruption.

Retail 255
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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.

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The Place to Be: Retail Industry Converges on Chicago for #RICE22

Retail TouchPoints

Three conferences with 200+ top-notch speakers, two distinct expos and a whole host of activities — from networking events to concept stores to tours of the Magnificent Mile’s retail offerings — will be packed into the three days of the 2022 Retail Innovation Conference and Expo. Chicago’s McCormick Place. Version 1.0

Retail 242
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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. With 90% of today’s shoppers preferring a personalized approach , creating a welcome series that caters to individual needs or reacts to consumer behavior has become the new standard in online retail.

Retail 282
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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Is it More than Buzz?

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season.

Marketing 317
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. Many major retailers are doing just that with the creation of retail media networks.

Retail 261