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Retailer Lessons from iGaming Companies

Retail TouchPoints

There is no leisurely browsing as in retail. According to a survey of 514 US consumers, 32% of consumers say if a brand offers recommendations based on previous shopping or browsing, it increases the chance they will buy more. It ensures personalized messaging.

Retail 312
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 246
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Shipping Journey: Everything You Need To Know

lateshipment

Shopping has evolved from a leisurely stroll down the shopping street to a whirlwind of flash sales, endless choices, and the ever-looming threat of cart abandonment. They can learn about you through various channels, such as social media, online ads, or just browsing through search engines. is anything but simple.

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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. At the end of the day, no one knows better than you which different channels matter most to your target buyer personas. Post-purchase engagements.

eCommerce 252
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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340
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Which Retail Tech Is The Real Deal?

RTP blog

Visual search will be a boon to shoppers who see a “must-have” outfit or item on InstaSnapBook — and an even bigger boon to the brands that figure out how to channel those visual searches to their sites.

Retail 150
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.