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Retailer Lessons from iGaming Companies

Retail TouchPoints

There is no leisurely browsing as in retail. According to a survey of 514 US consumers, 32% of consumers say if a brand offers recommendations based on previous shopping or browsing, it increases the chance they will buy more. It ensures personalized messaging.

Retail 312
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 246
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. At the end of the day, no one knows better than you which different channels matter most to your target buyer personas. Post-purchase engagements.

eCommerce 252
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

Bridge The Gap Using technology to manage customers across various channels, enabling them to switch seamlessly between online and offline mediums, is one method being used to address this. How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future?

Retail 150
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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

Some of the many benefits of marketing analytics tools include: viewing real-time, comprehensive outcomes of marketing efforts across channels improving lead generation through actionable insights gaining insights into customer behavior and preferences using predictive analytics to enable your business to be proactive rather than reactive.

Marketing 278