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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif.

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Shipping Journey: Everything You Need To Know

lateshipment

Shopping has evolved from a leisurely stroll down the shopping street to a whirlwind of flash sales, endless choices, and the ever-looming threat of cart abandonment. They can learn about you through various channels, such as social media, online ads, or just browsing through search engines. is anything but simple.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. Post-purchase engagements. One purchase.

eCommerce 252
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How to Run Effective Food Ads

Kissmetrics

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. If you’re using social media, then according to Up Menu : Facebook has enormous potential for restaurants. It’s not all about social media, though.

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Not only can a CRM act as a virtual Rolodex, it’ll also keep every email, call, and social media interaction in one place so you can see at a glance your previous communication with a reporter or publication. Three of the The Next Web’s top five posts from the past half year are about social media.

eCommerce 340
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Rebooting Retail: How Technology Is Reshaping Our City Centre Destinations

365 Retail

Our consumer landscape has evolved rapidly and today’s consumer can spend quickly, easily, and facelessly without ever leaving their favoured social media channel; let alone opening a new tab on their browser. We’re already seeing this tech innovation and expansion across all aspects of retail, not just online channels.