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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure. Conclusion.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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Rebooting Retail: How Technology Is Reshaping Our City Centre Destinations

365 Retail

Our consumer landscape has evolved rapidly and today’s consumer can spend quickly, easily, and facelessly without ever leaving their favoured social media channel; let alone opening a new tab on their browser. We’re already seeing this tech innovation and expansion across all aspects of retail, not just online channels.

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How to Run Effective Food Ads

Kissmetrics

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. If you’re using social media, then according to Up Menu : Facebook has enormous potential for restaurants. It’s not all about social media, though.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them.

SEO 257
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. Post-purchase engagements. One purchase.

eCommerce 252