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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. This feature affords a magazine-style shopping option using an interactive and intuitive UX. Our new app puts the experience of a flagship store in our customers’ hands.”.

Mobile 235
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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. Digital channels will be essential for luxury brands going forward. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Luxury Brand Marketing Strategies.

Marketing 363
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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

Likewise for the consumer, digital gift cards can be stored in their email or mobile device wallet, offering flexibility, convenience and mitigating potential loss or theft. business across all marketing disciplines and channels. That’s a win-win for consumers and retailers alike.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. 1:45 PM – 2:15 PM.

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What is Geofencing Marketing?

Kissmetrics

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. There are two main types of images that should be used on your product page and across your marketing channels.