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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

By leveraging advanced encryption technologies and multi-factor authentication protocols, digital gift cards can provide a robust barrier against fraudulent activities. business across all marketing disciplines and channels.

Gifts 244
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Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

If you are selling books, magazines, journals, or music, you have to use ISSN, ISBN, or ISMN (International Standard Serial Number, International Standard Book Number, and International Standard Music Number). Cross-Channel Inventory. This can speed up inventory count a great deal when managing bulk purchases. ISSN/ISBN/ISMN.

Channel 414
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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

In today’s market, communication is no longer a one-way street; it’s a relentless, multi-lane highway of dialogues, demanding CMOs to be omnipresent by using the right channel at the right time. The pace and complexity are why many CMOs are finding their roles untenable.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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How Visual Outfitting Helps Brands Create Inspiration at Scale

Retail TouchPoints

Once high-quality visual outfits are associated with every product, brands can then create look books, galleries and other interactive features they can distribute across all of their channels. The savings and speed gains for a retailer or brand can be immense. Value for Shoppers and Retailers.

Fashion 251