Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel.

Channel 536

Channel Technology Marketing B2B 536

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Groove

NOVEMBER 19, 2024

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

Webinar 278

Webinar Management Channel eCommerce 278

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. Today, retailers and brands are feeling the pressures of the ecommerce market from all sides.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them. Video has indeed evolved.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? 19, 2025 unless it is sold to a U.S.-based based owner.

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Certainly, the price is high among them.

Consumer 290

Consumer Channel Social Media Mobile 290

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Groove

OCTOBER 14, 2024

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” When you know your CTR, you’re better able to understand the effectiveness of your eCommerce marketing campaigns.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. You will build and manage ad campaigns through your Google Ads account. Next, you’ll reach the asset management phase. What Is Google Performance Max?

PPC 315

PPC eCommerce Channel Management 315

Forrester eCommerce

AUGUST 14, 2023

There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc., It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

JANUARY 13, 2025

Generative AI has completely reinvented ecommerce, according to Azita Martin, VP and General Manager of Retail & CPG for NVIDIA. AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

DECEMBER 29, 2022

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? trillion in 2023. Knowledge acquisition. Knowledge application.

Customer Experience 360

Customer Experience Management Customer Retail 360

Retail TouchPoints

JANUARY 13, 2025

With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products.

Retail 298

Retail BigCommerce B2C Channel 298

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

OCTOBER 18, 2024

Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play. turned to one of advertising’s most powerful new channels — connected TV (CTV). million female viewers who made up 47.5% of the total audience.

Multi-channel 278

Multi-channel Channel Games Marketing 278

Retail TouchPoints

JANUARY 9, 2025

is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. This can be a lucrative opportunity for retail brands, but I imagine there are also challenges with having to manage this influx of new channels and influencers.

Supplies 289

Supplies Shipping Costs B2C Channel 289

lateshipment

APRIL 10, 2025

In North America, it owns close to 30% of the e-commerce platform market. You get built-in tools to manage returns, send labels, issue refunds, and restock inventory, all from one place. Understanding Returns Management Returns management is the entire process of handling product returns once customers decide to send items back.

Shopify 130

Shopify Management Shipping Costs Merchant Services 130

Retail TouchPoints

JANUARY 21, 2025

Weve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. We have a unique position in the market versus other retailers.

Travel 299

Travel Retail Leisure Omnichannel 299

Retail TouchPoints

SEPTEMBER 18, 2024

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Shopify 279

Shopify Merchant Services Management Channel 279

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. Key Factors to Consider for Your eCommerce Email Platform Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

lateshipment

FEBRUARY 1, 2025

Say hello to returns management automation, the ultimate game-changer for modern e-commerce. What is Returns Management Automation? Returns management automation is a process that is specially designed to facilitate smooth returns and exchanges for e-commerce businesses.

Management 130

Management Shipping Costs eCommerce Operations 130

lateshipment

FEBRUARY 1, 2025

For an e-commerce business, managing product returns can feel like trying to herd catschallenging and, at times, downright chaotic. Enter returns management softwarea robust tool that transforms returns headaches into streamlined operations. What is Returns Management Software? Thats a steep cost for facilitating a return.

Management 130

Management Shipping Costs eCommerce eCommerce Platforms 130

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

OCTOBER 11, 2024

While 7-Eleven is at the forefront of inventive uses for vision AI in the convenience retail market, we are also observing interest and adoption of vision AI for supermarket retailers for resource reallocation, to mirror each store’s unique ebb and flow of operations and foot traffic throughout the day.

Technology 295

Technology Omnichannel Operations Consumer 295

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

AUGUST 15, 2024

As the business’ operations, product portfolio and sales channels expanded, it needed to evolve its manual financial and inventory processes, which were largely responsible for data inaccuracies and disrupted business reporting.

Operations 263

Operations Supplies Management Omnichannel 263

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 272

Marketing Retail Channel Consumer 272

Retail TouchPoints

MARCH 4, 2025

Dynamic pricing – a strategy that adjusts prices based on demand, competition and other market factors in real time – is becoming an increasingly popular solution. Retailers should use these channels to explain the why behind pricing shifts and reassure customers theyre getting the best value. Retailers in the U.S.

Customer 216

Customer Retail Electronics Operations 216

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. What is a Digital Marketing Company?

eCommerce 295

eCommerce Marketing Social Media PPC 295