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FastSpring Announces Partnership With Nexus to Help Game Publishers Quickly Succeed With D2C

FastSpring

FastSpring is proud to announce a partnership with Nexus , a leading platform for supporting content creators and monetizing games, where both companies have joined forces in order to help game publishers materially grow profits with their own creator-powered, custom designed, and hosted web shops.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Our job as marketers is how to keep them in it, and they will choose when to buy.”

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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Nike Plans to Cut $2 Billion in Costs, Layoffs Imminent as Strategy Pivot Continues (January 2, 2024) Increasing competition in the sneaker market and global macroeconomic headwinds pushed Nike to make major cost cuts, using tactics such as simplifying its product assortment and making greater use of automation and technology.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?

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Turn Tricky Market Conditions into Revenue-Increasing Opportunities

Retail TouchPoints

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The good news is that retailers can use this time of market instability to double down on their online stores. Have a simple checkout process. Simple and easy checkout processes are needed to seal the deal.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Which is just one of the reasons SMS marketing no longer sucks. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. The Many Advantages of SMS Marketing.

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