Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs
UpSellIt
DECEMBER 2, 2024
Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies.
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