Channel Marketing Strategy 
Retail TouchPoints
OCTOBER 31, 2024
In other words, there’s a new channel available to prospects wherever they go. Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. Retailers have fewer barriers to gain unparalleled reach.
Groove
OCTOBER 11, 2024
Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. What is Text Message Marketing?
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Retail TouchPoints
NOVEMBER 27, 2024
With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.
Groove
DECEMBER 7, 2024
With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.
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The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)
Retail TouchPoints
MARCH 3, 2025
According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. However, like many brands, it also found that traditional channels were getting more crowded and expensive. when people unwind, recharge and find peace at home.
Groove
NOVEMBER 7, 2024
Selecting the right strategy for business growth could be your key to achieving success. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Let’s look at this strategy more closely.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?
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