Retail TouchPoints

JUNE 30, 2023

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

Customer 277

Customer Workshop Gifts Multi-channel 277

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. Omni-Channel Management. This guide will show you exactly how to do it –– based on what is already working in the market. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Kissmetrics

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Marketing 255

Marketing Books Social Media Live Chat 255

Retail TouchPoints

SEPTEMBER 20, 2024

Emphasize Integrated and Co-Branded Campaigns Utilizing integrated campaigns across various channels is a strategic necessity in today’s omnichannel landscape. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 278

Retail Workshop Social Media Omnichannel 278

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books SEO 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

DECEMBER 19, 2022

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189

Games Workshop Digital Currency Accessories 189

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Our Bear Builder store associates are a vital part of the Build-A-Bear Workshop experience,” said Dara Meath, CTO at Build-A-Bear in a statement.

Customer Experience 277

Customer Experience Customer Retail Workshop 277

Kissmetrics

MARCH 30, 2018

But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Bryan Eisenberg

OCTOBER 26, 2018

Here is an example : Jeffrey and I are wrapping up a new keynote/workshop for 2019 titled, Revenue Blind Spots: Increase Your Sales with the Persuasive Momentum Framework. This has only become more challenging as consumers and companies move between channels – offline to online and back.

Workshop 202

Workshop Customer Experience Improvements Customer 202

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. Conquering High-Risk Verticals with Influencer Marketing. Harnessing the Power of AI to Sell More.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

DECEMBER 28, 2022

The ever-changing retail market has made automation a necessity. According to recent research, the global warehouse automation market is estimated to grow at a CAGR of 14%, reaching $30 billion by 2026. However, this doesn’t mean introducing robotics into warehouse operations and completely cutting down the labor force.

Management 279

Management Order Fulfillment Fulfillment Shipping Costs 279

Kissmetrics

MARCH 22, 2018

Chubbies , a clothing brand with an emphasis on the weekend lifestyle known for their colorful shorts and hilariously quirky marketing campaigns, figured out a way to send gifts without breaking the bank. Image Source.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Retail TouchPoints

DECEMBER 20, 2024

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. Now, were getting people who love the brand.

Events 147

Events Multi-channel Workshop Webinar 147

Retail TouchPoints

FEBRUARY 8, 2023

billion in volume over the previous year and store brands accounted for $199 billion worth of dollar sales across all the major retail channels, an all-time record. Future markets will need to cater to those demands if they want to connect with audiences. Certainly, rethinking and redesigning the grocery experience carries risk.

Workshop 246

Workshop Consumer Presentation Retail 246

Kissmetrics

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Amazon is presenting brands and businesses with an opportunity to market directly to their audience, within Amazon itself.

Social Media 274

Social Media eCommerce Workshop Fashion 274

iVend

SEPTEMBER 24, 2021

Learn more Digital marketing agency Meticulosity has a very specific definition , which is that hybrid retail is a combination of four elements; Traditional delivery from the warehouse. Spring Fair’s thoughts on the practical implementation of the hybrid model include: Online brands running in-person workshops.

Channel 98

Channel eCommerce Definition Workshop 98

GetElastic

OCTOBER 4, 2018

The session and workshop packed event left no room to question “should I” or “shouldn’t I” It was all about the “how” Needless to say, Andy Hoar put on quite a show. Alibaba and Tmall flooded the market with cheap merchandise and squeezed out the middleman. It is a journey.

B2B 162

B2B Workshop Electronics B2C 162

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 89

Events Seminar Marketing Workshop 89

Retail TouchPoints

OCTOBER 5, 2022

We] dissect the brief and setup a workshop to share best in class strategies in similar product/service launch/ competitive landscape,” Najafi said in an interview with Retail TouchPoints. With marketing, this is where you can probably be really savvy and tap partnerships, but you do want to have some budget allocation for that.”.

Arts 245

Arts Home Furnishings Consumer Workshop 245

Sailthru

MARCH 18, 2019

Shiny Object Syndrome is all too common in marketers, who are always on the lookout for new ways to engage consumers and new places to do so. Meanwhile, email marketing’s potential was foreshadowed when the very first promotional email was sent. Four decades later, email marketing is the most tried-and-true channel.

Workshop 106

Workshop Marketing Recommendation Events 106

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Retail TouchPoints

AUGUST 12, 2022

DRESSX Digital garment platform DRESSX partners with brands and retailers to sell versions of garments that consumers can wear virtually within different forums, such as video calls, social channels, dating apps, livestreams, virtual worlds and within gaming environments. Major Names in Retail Invest in Fashion Technology’s Future.

Technology 243

Technology Fashion Retail eCommerce 243

Ecommerce Platforms

AUGUST 15, 2022

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. Make it Big” is a yearly ecommerce conference hosted by BigCommerce, one of the most popular ecommerce platforms on the market. . When is it? How much does it cost? What is “Make it Big 2022”?

BigCommerce 104

BigCommerce Workshop eCommerce Platforms Small Business Retail 104

Groove

DECEMBER 7, 2023

Whether you're a seasoned retail leader or fresh entrepreneur, Etail West 2024 provides a proven platform to connect with peers, network with potential partners and customers, and gain invaluable insights from a diverse range of speakers, sessions, and workshops. Our booth is located at the center of the floor.

Events 195

Events Social Media Download eCommerce 195

RTP blog

MAY 23, 2017

RBC Capital Markets , meanwhile, predicts that 60 million Alexa devices will be sold by 2020, which will ultimately bring the total install base to 128 million. Is Alexa merely another channel to connect them to consumers in a more relevant and intimate way? million Echo devices in the U.S. as of November 2016.

Shipping Costs 170

Shipping Costs Workshop Presentation Electronics 170

FastSpring

JUNE 11, 2024

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? And for those watching and listening, Adam is a digital marketing and affiliate marketing veteran.

Marketing 113

Marketing Merchant Services Payment Services SEO 113

Ecommerce Platforms

MARCH 22, 2022

You can launch your streaming environment using a range of video website themes and templates and access a host of built-in marketing tools for promotion. You also get a custom website, flexible pricing, support for credit cards and paypal, business and customer analytics, and marketing tools. Plus, workshops for learning.

Payments 160

Payments Payment Services Subscription Multi-channel 160

365 Retail

JULY 19, 2024

By integrating sustainability into visual merchandising, retailers can attract a growing segment of eco-aware shoppers and differentiate themselves in a competitive market. Live demonstrations and workshops can educate customers about products, leading to informed purchasing decisions.

Retail 105

Retail Online Catalogues Omnichannel Workshop 105

Steve Dennis

MARCH 24, 2018

Much of this is driven by the hyper-growth of dollar stores and the off-price channel, but there is also significant growth on the part of decidedly more upscale specialty stores and the move of digitally-native brands like Warby Parker and Bonobos into brick and mortar. The future of retail will not be evenly distributed.

Retail 123

Retail Workshop Definition Channel 123

Omnisend

DECEMBER 3, 2021

In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Now that we’ve covered some of the most important trends in Facebook marketing, let’s take a look at a few examples of effective holiday social media campaigns. Mobile usage.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

ChannelSale

JUNE 13, 2018

Nearly 10,000 of the top leaders, executives and marketers attended the event. While the first day of the event was centric to Amazon with ‘Amazon & Me Workshop’ among others, the second day was more about the operation ends of running a successful business.

Online Retail 65

Online Retail Workshop eCommerce Internet Retail 65

Retail TouchPoints

FEBRUARY 24, 2021

Too many businesses think about retail in terms of different channels, where online and physical retail are treated differently and then integrated. In reality, taking a consumer’s perspective of retail, channels are only discernible as different touch points along a pathway to purchase. Our Position on Retail. Retail is everywhere.

Retail 162

Retail Live Chat Workshop Technology 162

Steve Dennis

JUNE 12, 2018

I wonder if those who continue to promulgate the “death of physical retail” storyline are short the publicly-traded brands in the two biggest retail markets on the planet that continue to defy their thesis? For more on my speaking and workshops go here. It’s easy to blame Amazon for all of the industry’s woes.

eCommerce 106

eCommerce Retail Workshop Department Stores 106

Steve Dennis

JANUARY 24, 2018

It’s all just commerce now and the customer is the channel. Retailers need a one brand, many channels strategy and silos belong on farms. Any euphoria from tax cuts and a buoyant stock market is likely to be short-lived as the realities of a largely dysfunctional US government and ballooning deficits become more apparent.

eCommerce 122

eCommerce Workshop Technology Retail 122