Retail TouchPoints

JULY 6, 2023

As traditional channels take a back seat, social media and online platforms provide an opportunity for retailers to showcase their commitment to sustainability and ethics, fostering authentic connections and personalized experiences.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Groove

NOVEMBER 2, 2024

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?

Management 307

Management Multi-channel eCommerce Omnichannel 307

Groove

NOVEMBER 8, 2024

When your company practices product feed optimization, it ensures that item names, descriptions, photos, and prices meet the requirements of different shopping platforms. Channel-Specific Requirements: Online marketplaces have varying rules that merchants need to follow.

Management 348

Management eCommerce Merchant Services Channel 348

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 327

Multi-channel eCommerce BigCommerce Channel 327

Retail TouchPoints

NOVEMBER 22, 2024

” Customers will be able to watch and shop the shows on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST (free ad-supported TV) channel , the talents’ Facebook pages and Instagram feeds as well as any web or media property that has the TalkShopLive video player embedded.

eCommerce 277

eCommerce Books Channel Customer 277

Groove

NOVEMBER 19, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape.

eCommerce 437

eCommerce Merchant Services Consumer Electronics Electronics 437

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 441

B2C Consumer Customer Loyalty Channel 441

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. However, when considering voice as a channel, it’s not just about making phone calls. Incorporation of Voice Tech Leads to Higher Success and Efficiency.

Customer 321

Customer eCommerce Retail Customer Experience 321

Retail TouchPoints

OCTOBER 2, 2024

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. Additionally, Simon has launched @themall social channels on TikTok and Instagram.

Channel 278

Channel Operations Marketing Social Media 278

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. How can you invest in testing and learning on these new channels?

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

JULY 26, 2024

B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust. The Challenge of Meeting Customer Demands Why are B2B sellers struggling to keep pace with customer demands? The answer lies in the inherent complexity of their business processes.

B2B 261

B2B Payment Services Payments Shipping Costs 261

Retail TouchPoints

SEPTEMBER 18, 2024

We’re expanding our partnership with Roku to leverage Shopify’s Checkout and unlock a new self-serve sales channel for Shopify merchants to reach more customers with shoppable ads,” said Mani Fazeli, VP of Product at Shopify in a statement.

Shopify 279

Shopify Merchant Services Management Channel 279

Retail TouchPoints

OCTOBER 11, 2024

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. Your brand growth depends on your organization’s ability to deliver optimized content to marketing and ecommerce channels as quickly as possible.”

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

SEPTEMBER 11, 2024

As we head into our next chapter , we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are.” . “It’s such an iconic American brand that it’s hard to find someone who has not bought something from Old Navy. ”

Fashion 261

Fashion Magazine Channel Consumer 261

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The partnership is designed to help retailers meet shoppers on Twitter at the right moment along their journey, whether it’s for discovery, inspiration or consideration.

Merchant Services 289

Merchant Services Shopify Payment Services Retail 289

Retail TouchPoints

APRIL 13, 2023

The software was designed to help manage content across syndication channels and marketplaces, different product data requirements and variations in local markets in order to ensure the information is accurate and up-to-date.

Information 278

Information Retail Presentation Channel 278

Kissmetrics

NOVEMBER 9, 2021

Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels. You can share this information through a variety of channels, including email and social. Tip 2: Build a Plan for Engagement.

Social Media 350

Social Media Channel Presentation Consumer 350

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The answer is literally right in front of us in 110M U.S. living rooms.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

FEBRUARY 2, 2024

Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. Customers don’t think about channels,” said Penny Gillespie, VP and Analyst at Gartner in an interview with Retail TouchPoints.

Omnichannel 317

Omnichannel Payment Services Technology Channel 317

Retail TouchPoints

AUGUST 26, 2021

Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset. Fortunately, the tools needed to accomplish this exist today, enabling brands to “meet” their customers where they are, every time. Building Trust by Giving Consumers More Control. What does this look like?

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Groove

JUNE 28, 2022

For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. After analyzing the marketing channels available to this brand, we reached the conclusion that in order to maximize results, this client needed to increase the total number of emails sent to its audience.

Merchant Services 329

Merchant Services Customer Loyalty Channel SEO 329

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

JANUARY 13, 2023

With Nedap’s scalable real-time solution, lululemon will continue to meet demand and supply across all channels while elevating the digital and physical guest experience.”.

Fulfillment 289

Fulfillment Supplies Mobile Channel 289

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

JUNE 20, 2023

Customers are finding inspiration everywhere, especially in their social feeds — that’s why Walmart is engaging with customers on their terms, in places and channels they love,” said Justin Breton, Director of Brand Experiences and Partnerships at Walmart in a statement.

Events 312

Events Channel Consumer Customer 312

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

JANUARY 12, 2024

In each episode, Mayer ventures to a different part of the globe to meet partner companies and individuals who are collaborating with the brand to make circularity at scale possible. New episodes will launch through 2024 on all Coachtopia social channels.

Fashion 312

Fashion Channel Consumer Operations 312

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

AUGUST 24, 2022

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

Accessories 274

Accessories Apparel Subscription Channel 274

Retail TouchPoints

AUGUST 26, 2024

And the importance of creating streamlined and consistent brand experiences is not to be underestimated, either: 75% of consumers say that regardless of the marketing channel they use to engage with a brand or retailer (website, in-store, email, social media) they expect to get the same experience across all digital touch points.

Information 264

Information Social Media Omnichannel Consumer 264

Retail TouchPoints

SEPTEMBER 29, 2022

Where the two sides do meet is with nearly all the senior retail executives agreeing that today’s consumer expects retailers to operate in a more sustainable way. But operating sustainably isn’t just about meeting consumer expectations — there are industry and business practices to fulfil too. There’s Also Legislation to Consider.

Retail 362

Retail Fashion Supplies Apparel 362

Retail TouchPoints

MAY 31, 2022

“Kyle and I met a year ago when we were looking for a Chief Commercial Officer; someone who could evolve how we meet the needs of our global audience, and satiate our brand demand,” wrote Weiss in a blog post. From the get-go Kyle understood that Glossier is in year seven of a 100-year journey.

Omnichannel 286

Omnichannel Blog Channel Operations 286

Retail TouchPoints

JULY 23, 2024

Marketers also need to meet their customers where they are and engage with them via those channels. “In fact, the strategy should remain the same – ask permission, ensure your customers have a choice on what data they share and rely on zero- and first-party data to craft your campaigns.

Technology 294

Technology Blog Channel Marketing 294