Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

Omnichannel 234

Omnichannel Channel Live Chat Improvements 234

Groove

NOVEMBER 2, 2024

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. then an optimized omnichannel product feed is a necessity.

Management 299

Management Multi-channel eCommerce Omnichannel 299

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 271

Omnichannel Social Media Mobile Channel 271

Retail TouchPoints

DECEMBER 8, 2020

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

Customer 275

Customer Omnichannel Gifts Social Media 275

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 244

Omnichannel B2B Channel Customer 244

Retail TouchPoints

MARCH 5, 2021

Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love. Will 2021 be the year brands achieve omnichannel, personalized, automated two-way conversations? With each technological advancement comes a shift in consumer behavior.

Customer Experience 283

Customer Experience Customer Omnichannel Retail 283

Retail TouchPoints

OCTOBER 5, 2021

So we had to change to meet that new set of expectations.”. With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 244

Omnichannel Customer Loyalty B2C B2B 244

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. How can you invest in testing and learning on these new channels?

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Omnichannel 219

Omnichannel Channel Shopify Consumer 219

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. The $10 N’ Under concept was born to meet this demand.

Omnichannel 224

Omnichannel Toys Supplies eCommerce Platforms 224

Retail TouchPoints

JANUARY 27, 2021

Below, Shokrian shared his take on issues including: How COVID-19 impacted brand positioning and growth ; Why MeUndies is integrating social responsibility into its broader community-building efforts; Which omnichannel investments are top priorities in 2021; and His leadership lessons from 2020. looks like,” Shokrian said.

Omnichannel 246

Omnichannel Social Media Subscription Customer 246

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? And this is an example of where Cloud scales to meet your needs. Now more than ever, “omni” is the focus.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Retail TouchPoints

AUGUST 2, 2023

took the stage at The Lead Summit in Manhattan in July 2023 to talk about how they are adapting their strategies to meet the new realities of DTC retail. Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick.

Omnichannel 234

Omnichannel Social Media Shopify Shipping Costs 234

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 318

Multi-channel eCommerce BigCommerce Channel 318

Retail TouchPoints

FEBRUARY 2, 2024

The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. Some see it as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. They just want what they want when they want it.

Omnichannel 271

Omnichannel Payment Services Technology Channel 271

Retail TouchPoints

MARCH 26, 2021

Customers expect a seamless omnichannel shopping experience that enables them to buy anywhere and pick up anywhere with the least cost and hassle. However, successfully delivering omnichannel fulfillment requires an up-to-the-millisecond view of inventory availability across channels.

Customer Experience 304

Customer Experience Technology Customer Fulfillment 304

Retail TouchPoints

SEPTEMBER 22, 2023

Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. Retailers increasingly strike balances between direct-to-consumer ecommerce and omnichannel strategies to keep products in stores and in front of consumers. A strong direct-to-consumer channel creates a fast feedback loop for emerging brands.

Shipping Costs 247

Shipping Costs Omnichannel Supplies Shipping 247

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

Omnichannel 170

Omnichannel Payment Services Specialty Retailers Customer Loyalty 170

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 263

Fulfillment Shipping Costs Omnichannel Retail 263

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 279

Retail Omnichannel Channel Mobile 279

Retail TouchPoints

AUGUST 4, 2023

Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement. billion in revenues.

Specialty Retailers 246

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 246

Retail TouchPoints

NOVEMBER 3, 2023

Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 259

Channel Apparel Customer Marketing 259

Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. And they’re rewarded for it too. In a recent McKinsey study , digital leaders in retail banking saw a 19.3%

Customer Experience 267

Customer Experience Technology Customer Retail 267

Retail TouchPoints

JULY 13, 2022

Swiftly’s technology helps us meet the evolving needs of our customers with more personalized offers that increase savings,” said Mary Kellmanson, CMO at 99 Cents Only Stores in a statement. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.

Omnichannel 238

Omnichannel Payments Multi-channel Retail 238

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 226

B2B eCommerce BigCommerce Omnichannel 226

Retail TouchPoints

JUNE 11, 2020

A key feature of this “Next Normal” will involve advances in omnichannel, which Brendan Witcher, Principal Analyst for Digital Business Strategy at Forrester , noted is in its first or second inning. Today’s consumers are agnostic to channels. Digital is everywhere and it’s ubiquitous,” said Witcher.

Consumer 291

Consumer Omnichannel Payment Services Fulfillment 291

Retail TouchPoints

FEBRUARY 1, 2021

Another, a fashion brand with product stuck in closed retail locations, had to shift distribution models to meet a surge in online demand. Omnichannel shopping. In 2021, omnichannel excellence will continue to become an essential point of differentiation, particularly for those retailers that don’t own their category.

Customer Experience 286

Customer Experience Customer Omnichannel Social Media 286

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. Brands have more power than ever to meet the shopper where they are. Source: Clout Brands.

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

Retail TouchPoints

AUGUST 28, 2020

in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of U.S.

eCommerce 293

eCommerce Subscription Omnichannel Operations 293

GetElastic

OCTOBER 12, 2021

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148

Retail TouchPoints

DECEMBER 26, 2022

A Nielsen IQ Omnichannel Shopping Fundamentals Survey found that 61% of participants would like orders delivered as fast as possible, compared with 39% who indicated they would accept a slower delivery speed. Meeting these expectations is challenging. Rise of Omnichannel Fulfillment. billion by 2027.

Fulfillment 157

Fulfillment Omnichannel Shipping Costs Drop Ship 157

Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

Omnichannel 148

Omnichannel Retail Merchant Services Payment Services 148

Retail TouchPoints

APRIL 26, 2022

Foxtrot is taking its own approach to the rapid delivery market by embracing a fully omnichannel operation. In particular, how does dropping the delivery window from hours to minutes help meet the modern customer’s needs? For us, it’s about merging the two to create an omnichannel experience for our customers.

Payment Services 252

Payment Services Omnichannel Shipping Costs Operations 252

Fabric

DECEMBER 6, 2023

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Managing inventory in real-time is a smart strategy for businesses that sell in multiple channels online and in stores.

Omnichannel 130

Omnichannel Multi-channel Retail Point of Sale 130

GetElastic

JULY 22, 2022

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. Brands have more power than ever to meet the shopper where they are. Source: Clout Brands.

Omnichannel 148

Omnichannel Outdoor Multi-channel Toys 148

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 251

Apparel Omnichannel Operations Channel 251