Retail TouchPoints

JANUARY 15, 2025

The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site.

Channel 279

Channel Mobile Customer Marketing 279

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Nearly a quarter (24%) of consumers say that a consistent digital experience across a brand’s website, mobile app, etc. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 296

Mobile Customer Experience Customer Magazine 296

Retail TouchPoints

JUNE 18, 2024

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

Channel 264

Channel Mobile Demo Travel 264

Groove

DECEMBER 12, 2024

Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Retail TouchPoints

DECEMBER 27, 2024

With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

JANUARY 16, 2024

Samsonite has implemented a new mobile-driven experience across its European stores, powered by Oracle Retail Xstore Point of Service and implemented by Oracle Retail Consulting. Associates get access to complete inventory visibility across channels so they can better serve customers and recommend a broader assortment of products.

Mobile 263

Mobile POS Channel Recommendation 263

Retail TouchPoints

JANUARY 15, 2025

Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 276

Mobile Mobile eCommerce eCommerce Shipping Costs 276

Retail TouchPoints

OCTOBER 17, 2023

The retailer will deploy Jumpmind Commerce, a cloud-native, mobile-first POS solution, and Jumpmind Promote, for unified promotions across both physical and digital experiences. The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind.

POS 268

POS Mobile Point of Sale Channel 268

Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 243

POS Mobile Omnichannel Accessories 243

Retail TouchPoints

FEBRUARY 23, 2023

As video technology continued to evolve — especially on mobile devices — not only did the popularity of influencers grow, but so did their ability to monetize their fan bases on behalf of themselves and on behalf of the brands that employed them.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

FEBRUARY 8, 2024

” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools. Photo credit: Family Dollar Tech Investments Always Connect to Convenience At a psychographic level, dollar store shoppers have “forced the lines to blur between channels,” according to Katz.

Mobile 299

Mobile Consumer Fulfillment Retail 299

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

NOVEMBER 30, 2022

Mobile Accounts for More Than Half of Ecommerce Sales. Mobile in particular played a major role during Thanksgiving Weekend this year — the channel accounted for 51% of all digital sales during the period, up from 46% last year and topping 50% for the first time ever, according to Adobe Analytics. billion in sales, growing 2.8%

Mobile 264

Mobile Outdoor Travel Gifts 264

Retail TouchPoints

MAY 8, 2023

Affronti identified several paths retailers can take to ride out a challenging year, and even to find areas for growth: Since loyal customers are sticking with brands they know and trust, retailers should do everything they can to retain and nurture these consumers; Conversational commerce via channels like WhatsApp and WeChat give retailers new opportunities (..)

Channel 275

Channel Merchant Services Payment Services Recommendation 275

FastSpring

NOVEMBER 13, 2024

Effective ways to market web shops outside of games to avoid violating anti-steering rules in mobile marketplaces. Due to “steering” restrictions from platforms like Apple and Google, publishers are limited in how they promote their D2C channel within the game.

Merchant Services 157

Merchant Services Payments Games Payment Services 157

Retail TouchPoints

MARCH 3, 2025

At the end of the day, threat actors follow the money and utilize the lowest-effort channels to reach it. These groups often infiltrate endpoint devices, including point-of-sale (POS) systems, employee laptops and mobile devices used for customer service. retailers accounted for 62% of such incidents globally.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

OCTOBER 18, 2024

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

Multi-channel 278

Multi-channel Channel Games Marketing 278

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. ” The partnership with Reveal Mobile is similar to Half Price Books’ approach to growth. . ” .

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

OCTOBER 10, 2023

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18

Mobile 264

Mobile Retail Social Media Payment Services 264

Retail TouchPoints

MAY 20, 2024

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels.

Customer Retention 299

Customer Retention Fulfillment Mobile Customer Experience 299

Retail TouchPoints

MARCH 27, 2025

Optimizing Reach and Influence Across Channels Social+ combines Best Buys proprietary customer insights with Metas Advantage+ shopping campaigns to drive revenue and optimization across the retailers ecommerce site, mobile app and stores. The RMN plans to expand to other platforms in the future.

Electronics 147

Electronics Mobile Channel Operations 147

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

MARCH 17, 2022

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to help retailers build shopper insight capabilities that span the entire path to purchase.

Travel 297

Travel Retail Mobile Channel 297

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

JANUARY 31, 2024

We wanted to take a really disciplined look at the channels consumers are using, why they choose these channels at different times and how the economy impacts these decisions as well as the brands they shop in general.” We had so much price sensitivity shining through as a big core theme for what drives channel decisions,” Minkow said.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Kissmetrics

JULY 26, 2021

Different mobile strategies you can use that work well. This is important because the majority of Internet users are coming from mobile devices. I know I mainly discuss SEO, which is a great marketing channel, but you should also consider leveraging paid ads. Tests you can run that have been effective in the past. Conclusion.

Webinar 358

Webinar Mobile SEO Channel 358

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. In 2019, retailers adopted only 57% of mobile best practices.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

DECEMBER 17, 2024

Yahoo Mail just rolled out a number of updates in its mobile app aimed at making it easier for users to track their purchases as well as stay on top of promotions and offers from their favorite brands, all from their email. BTW, Gmail also will help you track your packages.)

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database helps retailers manage sales from multiple channels in a unified manner.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

DECEMBER 15, 2022

As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies. 6 billion engagements captured. .”

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Mobile Integration: Offering mobile apps for seamless shopping and mobile payments and enhancing in-store experience with mobile POS systems.

Payment Services 110

Payment Services Retail Mobile POS 110

Kissmetrics

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Consumers spend almost two and a half hours per day on social media channels. Determine Which Social Media Channels Your E-Commerce Company Should Target. Consider the Mobile Experience.

Social Media 363

Social Media eCommerce Payment Services Apparel 363