Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone.

POS 202

POS Mobile Omnichannel Accessories 202

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

Omnichannel 249

Omnichannel Fulfillment Customer Retention Channel 249

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 250

Mobile Customer Experience Customer Magazine 250

Wiser

OCTOBER 30, 2024

Yet, despite these changes, many brands and retailers still treat online and in-store channels separately, missing crucial opportunities to create a unified and cohesive experience that fosters customer loyalty. Consumers aren’t just relying on digital channels for information, they’re using them to validate decisions and compare options.

Omnichannel 78

Omnichannel Customer Loyalty Channel Consumer 78

Profitero

MAY 13, 2024

Setting the stage for success through shopper understanding and omnichannel KPIs Omnichannel analytics is the key to providing a seamless and integrated customer experience across various channels.

Omnichannel 78

Omnichannel Social Media Mobile Customer Experience 78

Optimizely

APRIL 7, 2017

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. As a result marketers aren’t able to unify and leverage cross-channel behavior to create a full picture of each customer.

Mobile 170

Mobile Omnichannel Shopping Carts Channel 170

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. Instead, you need to shift your focus from “which channel should we optimize next?”

Channel 327

Channel Marketing B2C Omnichannel 327

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 102

Omnichannel Multichannel Payment Services Retail 102

Retail TouchPoints

MARCH 19, 2021

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels. retail stores. “Our So we made the decision last year to turn a very difficult year into an opportunity.

Omnichannel 187

Omnichannel POS Apparel Shipping 187

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Anyone who has entered a Forever 21 will know what a herculean task that must have been.

Omnichannel 271

Omnichannel Social Media Mobile Channel 271

Retail TouchPoints

JANUARY 16, 2024

Samsonite has implemented a new mobile-driven experience across its European stores, powered by Oracle Retail Xstore Point of Service and implemented by Oracle Retail Consulting. Associates get access to complete inventory visibility across channels so they can better serve customers and recommend a broader assortment of products.

Mobile 227

Mobile POS Channel Recommendation 227

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.

Point of Sale 286

Point of Sale Mobile Customer Marketing 286

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 285

Omnichannel Fulfillment Shipping Costs Social Media 285

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 256

Omnichannel Merchant Services BigCommerce Payment Services 256

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Chances are you have.

Channel 344

Channel Omnichannel WooCommerce Clothing 344

Retail TouchPoints

OCTOBER 17, 2023

The retailer will deploy Jumpmind Commerce, a cloud-native, mobile-first POS solution, and Jumpmind Promote, for unified promotions across both physical and digital experiences. The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind.

POS 208

POS Mobile Point of Sale Channel 208

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 232

Mobile Mobile eCommerce eCommerce Shipping Costs 232

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Mobile apps. By the numbers.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. Retailers can also send personalized offers through various channels, such as email, SMS, or app notifications, ensuring that customers feel valued and understood.

Customer Loyalty 72

Customer Loyalty Omnichannel Payment Services Customer 72

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

Omnichannel 100

Omnichannel Fulfillment Payment Services Shipping Costs 100

Retail TouchPoints

FEBRUARY 8, 2024

” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools. Photo credit: Family Dollar Tech Investments Always Connect to Convenience At a psychographic level, dollar store shoppers have “forced the lines to blur between channels,” according to Katz.

Mobile 278

Mobile Consumer Fulfillment Retail 278

Optimizely

JULY 5, 2018

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. The many branches only apply to emails, leaving out your paid ads, push notifications, and other interconnected marketing channels in the process. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Retail TouchPoints

AUGUST 11, 2022

What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. When you expand into retail stores, you want to use all the datasets you have, including online sales, mobility data and traffic data,” Sheriff said.

Omnichannel 253

Omnichannel Social Media Arts Channel 253

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

iVend

JULY 10, 2023

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

Omnichannel 97

Omnichannel POS Magento Shopify 97

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Take away: Drive omnichannel engagement within your app.

Mobile 186

Mobile Customer Omnichannel Social Media 186

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

iVend

JULY 10, 2023

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

Omnichannel 98

Omnichannel eCommerce POS Magento 98

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 244

Omnichannel Customer Loyalty B2C B2B 244