Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

OCTOBER 7, 2024

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video.

Fashion 278

Fashion Merchant Services Information Consumer 278

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. For example, the large digital screens in United Clubs and gate information displays are one-to-many, while individual plane screens and even mobile phones create opportunities for more individualized engagement moments.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281

eCommerce Multi-channel Information Channel 281

Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 243

POS Mobile Omnichannel Accessories 243

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. It is built on a marketplace model and featured more than 400 brands as of March 2024.

Social Media 330

Social Media eCommerce Channel Events 330

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231

Games Social Media Channel Marketing 231

BigCommerce

DECEMBER 20, 2017

Mobile Optimization. Omni-Channel Management. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels. You’re competing with more videos on YouTube. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs BigCommerce Social Media 419

Retail TouchPoints

FEBRUARY 8, 2024

Consumers are creating video content showcasing product hauls and unique finds in pOpshelf, Dollar General and other dollar stores. ” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools.

Mobile 299

Mobile Consumer Fulfillment Retail 299

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Ecommerce Platforms

SEPTEMBER 13, 2022

Looking for the best online video platforms for content creators? Video has taken the world by storm in the last few years. 86% of companies now use video as a marketing tool, and 92% say it’s a critical part of their marketing strategy. What are the Best Online Video Platforms? You’re not alone.

Payments 42

Payments SEO Events Payment Services 42

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Focusing on Video Marketing. Which channels did they invest most in? Mobile Orders Surpass 50%. Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 290

Gifts Social Media Mobile Games 290

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

APRIL 13, 2021

One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. What Is Advertising Video on Demand (AVOD)? A big example of this is the ads that run on YouTube videos.

Subscription 274

Subscription Mobile Channel Reference 274

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 310

Games Social Media Multi-channel Consumer 310

FastSpring

NOVEMBER 13, 2024

Effective ways to market web shops outside of games to avoid violating anti-steering rules in mobile marketplaces. Due to “steering” restrictions from platforms like Apple and Google, publishers are limited in how they promote their D2C channel within the game.

Merchant Services 157

Merchant Services Payments Games Payment Services 157

RetailDive

APRIL 19, 2024

The channel leverages Amazon’s “shop the show” technology enabling viewers to easily purchase content seen on their TV screen via a mobile device.

Channel 119

Channel Mobile Technology 119

Retail TouchPoints

JUNE 13, 2024

Advertisers need a smarter, more effective way to execute CTV and video campaigns,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective in a statement. CTV represents some of the most premium inventory for advertisers,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk in a statement.

Retail 263

Retail Channel Omnichannel Marketing 263

Kissmetrics

FEBRUARY 11, 2021

However, one tactic does appear to work equally well across all social platforms: video. A staggering 96 percent of marketers have run video ads on social , and 91 percent say they’re satisfied with the return on investment they achieved. Design Your Posts for Mobile. When it comes to our social media, mobile is king.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

NOVEMBER 2, 2021

The weekend event will run for 49 straight hours due to the end of Daylight Savings Time on the QVC and HSN Streaming Service, with more than 200 combined hours of live video shopping.

Events 288

Events Social Media Apparel Fashion 288

BigCommerce

JUNE 21, 2018

And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Watch videos of the products in action. Watch product videos. View detailed product information and watch product videos. Metal Tech 4x4 increases mobile sales with Amazon Pay.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. This can be done through video and photo content or leaving reviews. You can organize this effectively well in Google Analytics via Custom Channel Grouping.

Download 418

Download eCommerce Social Media Shopping Carts 418

FastSpring

SEPTEMBER 16, 2024

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. That’s why we’ve released a new guide to implementing D2C sales for video games using FastSpring.

Payments 130

Payments Merchant Services Games Payment Services 130

Retail TouchPoints

JULY 8, 2020

With location intelligence, they can gauge the offline impact and incrementality of campaigns launched in 2020, across digital display, out-of-home (OOH), cable television, native and video. Uncovering each channel’s conversion window. Do you know the average conversion window of each channel in your media plan?

Marketing 279

Marketing Retail Mobile Download 279

BigCommerce

JULY 25, 2017

How to Use Video to Power Proof of Concept Sales. Video is a major part of his ecommerce strategy. His product pages are essentially landing pages, chalk full of call to actions, psychological countdowns to get people to purchase faster, but, most importantly, videos showing him using the item on the page. Dive on in.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

BigCommerce

FEBRUARY 7, 2018

Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How much of the store administration can be done from a mobile device? Is mobile optimized, single-page checkout supported? Can users pay in browser and on mobile with Apple Pay? Are Email Templates mobile responsive?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Kissmetrics

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Consumers spend almost two and a half hours per day on social media channels. Determine Which Social Media Channels Your E-Commerce Company Should Target. Consider the Mobile Experience.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Kissmetrics

JANUARY 11, 2021

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. Live video is such an effective marketing method that I believe everyone should be using it. But first, you need to understand just how powerful Live video can be for your business.

Events 334

Events Blog Definition Mobile 334

Retail TouchPoints

JANUARY 11, 2021

While it’s hardly noteworthy that a retailer increased online sales during some of the worst months of COVID, M.Video-Eldorado Group , a 1,039-store electronics and appliance retailer serving more than 250 regions across Russia, did much more than simply funnel products through its suddenly active ecommerce channel. year-on-year.

Electronics 301

Electronics Payment Services Retail Mobile 301

Retail TouchPoints

DECEMBER 8, 2023

Get a deeper understanding of the current CTV landscape and how it can fit into your 2024 strategies with our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. The summary of measurement solutions we offer looks a lot like a social platform or digital mobile offering,” said Monahan. “We’ve

Channel 321

Channel Shipping Costs Social Media Webinar 321

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

FEBRUARY 4, 2020

But if you have the Google mobile app or the Chrome mobile app, you probably have already seen it. Here’s how it works … Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app, show a summary of web pages as cards. So, what do you think of Discover?

SEO 346

SEO Mobile Channel Other 346

Kissmetrics

MARCH 8, 2021

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here are some of the advantages of mobile text messaging. Overall, mobile marketing is fast.

Payments 354

Payments Marketing Payment Services Mobile 354