Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

Channel 356

Channel Marketing Social Media Technology 356

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 270

Gifts Social Media Mobile Games 270

Retail TouchPoints

FEBRUARY 8, 2024

Consumers are creating video content showcasing product hauls and unique finds in pOpshelf, Dollar General and other dollar stores. ” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools.

Mobile 274

Mobile Consumer Fulfillment Retail 274

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231

Games Social Media Channel Marketing 231

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Social Media Home Shopping Mobile Channel 130

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. It is built on a marketplace model and featured more than 400 brands as of March 2024.

Social Media 280

Social Media eCommerce Channel Events 280

Ecommerce Platforms

APRIL 29, 2019

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Video content is powerful. Optimize your YouTube channel.

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Blog Channel Marketing Article 171

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281

eCommerce Multi-channel Information Channel 281

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Forrester eCommerce

JANUARY 31, 2019

When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”).

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Management Mobile Channel Other 361

Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

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Marketing Social Media Multi-channel Channel 246

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

JUNE 13, 2024

Advertisers need a smarter, more effective way to execute CTV and video campaigns,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective in a statement. CTV represents some of the most premium inventory for advertisers,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk in a statement.

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Retail Channel Omnichannel Marketing 220

ROI Revolution

DECEMBER 13, 2023

Mobile SERPs (search engine results pages) are changing faster than ever. Let’s look at some of the latest additions to the mobile SERPs and the information we can glean from them. Follow Coming soon to your Google app and the mobile versions of Chrome and Safari, you’ll be able to choose to follow a topic.

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Mobile SEO Information Blog 78

Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

Payments 104

Payments Multi-channel Payment Services Subscription 104

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Incentivize engagement with rewards on purchases.

Mobile 186

Mobile Customer Omnichannel Social Media 186

Ecommerce Platforms

FEBRUARY 2, 2022

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding. Uscreen is an all-in-one video hosting and management platform.

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Payments Payment Services Subscription Live Chat 104

ROI Revolution

MAY 23, 2022

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 266

Games Social Media Multi-channel Consumer 266

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

Mobile 150

Mobile eCommerce Fashion Channel 150

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Multi-channel Channel Marketing Games 78

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

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Mobile Shipping Costs eCommerce Gifts 282

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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Mobile Marketing Social Media eCommerce 214

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before.

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Channel eCommerce Fashion SEO 78

Retail TouchPoints

OCTOBER 25, 2024

For this positioning, creator-driven posts and videos are a logical fit. Omri Argaman is the Co-founder, Chief Marketing Officer and Chief Growth Officer at Zoomd , a mobile acquisition platform. Before Zoomd, Argaman was a Co-founder and VP of Business Development at mobile marketing provider Moblin, which merged with Zoomd in 2017.

Omnichannel 250

Omnichannel eCommerce Shopping Carts Consumer 250

Kissmetrics

APRIL 13, 2021

One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. What Is Advertising Video on Demand (AVOD)? A big example of this is the ads that run on YouTube videos.

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Subscription Mobile Channel Reference 274

RTP blog

JUNE 6, 2018

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? The nature of the customer’s mobile lifestyle is premised upon a mobile-first approach.

Mobile 150

Mobile Merchant Services Technology Fulfillment 150

Retail TouchPoints

DECEMBER 8, 2023

Get a deeper understanding of the current CTV landscape and how it can fit into your 2024 strategies with our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. The summary of measurement solutions we offer looks a lot like a social platform or digital mobile offering,” said Monahan. “We’ve

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Channel Shipping Costs Social Media Webinar 293

SellBrite

AUGUST 16, 2019

In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. Video is Here to Stay.

eCommerce 102

eCommerce Social Media Information Blog 102

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150

Retail TouchPoints

SEPTEMBER 10, 2024

(Image courtesy Shopify) “You’ll be able to buy everything from clothing to unique accessories, collectibles [directly on Roblox] — the possibilities are endless,” said Shopify President Harley Finkelstein in a video where he appeared as a Roblox character. “We

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Games Shopify Accessories Clothing 249

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

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Retail Omnichannel Channel Mobile 276

Retail TouchPoints

AUGUST 28, 2024

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. The video game industry has one major advantage in the fight for share of mind and wallet — the interactivity and deep engagement already built into these environments. billion in the U.S. billion in the U.S.

Games 190

Games Social Media Consumer Mobile 190

Retail TouchPoints

MAY 28, 2024

In fact, last year search-based channels saw a 7% decline in pay-per-click advertising spend, while spend on social channels increased 3%, according to research from DataFeedWatch. Additionally, merchants will be able to animate their existing product images with just a click, turning stills into six-second videos.

Merchant Services 252

Merchant Services Information Clothing Consumer 252

Omnisend

APRIL 20, 2021

This is where mobile commerce (or m-commerce) helps in aligning you and your customers in a single frame. Due to the pandemic, mobile shopping has now become the new norm—in 2020, mobile commerce increased by a whopping 30% compared to 2019. What Is Mobile Commerce? hours have been spent on mobile apps per day.

Mobile 78

Mobile Payment Services Omnichannel Social Media 78

RetailMinded

AUGUST 18, 2022

The new kid on the block is video marketing trends, and business owners are scrambling to adapt. Over the years, video content has significantly evolved. Once you invest in appropriate video making tools , embark on creating video content to push your products or services. Online Digital Video for Marketing.

Marketing 52

Marketing Social Media Leisure Mobile 52