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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 195
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How To Grow Your Email List

Groove

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. Just make sure they are mobile-friendly and non-intrusive to stay on Google’s good side. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile.

Marketing 172
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

Marketing 189
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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Yet, for many conversions remain lower than other channels. Social Login – A great solution for filling out forms, even on mobile. Its as simple as creating a Facebook event and is functionable on mobile. Micro-Targeting produces abundant data about audience micro-segments and delivery channels.

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If I Had to Start a Blog From Scratch, I Would…

Kissmetrics

No one wants to read an essay or a white paper. And no, I am not talking about making your content mobile compatible or leveraging AMP framework (although those are good ideas). For example, it is easier to watch video-based content on your mobile phone when on the bus or listen to podcasts while you are driving.

Blog 263