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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

The retail industrys rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from pilots into production. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business.

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Retailers have to start understanding Gen Z. Theyre a tough nut to crack for many retailers; particularly those using more traditional approaches to research. Retailers must reflect this diversity in their marketing. Theyre in their late teens to mid-20s and have far more purchasing power than we give them credit for.

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Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

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My 2024 Retail Predictions: A Reckoning

Steve Dennis

For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. Ive been talking about retails great bifurcation for quite some time, in articles, within my keynote talks , and in my first book. GRADE: A For many brands, flat is the new up.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. European retailers are increasingly turning to Account-to-Account and Open Banking payment options as a way to increase resilience. A multi layered, end-to-end approach is essential.