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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Retail TouchPoints

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

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Don’t Exhaust Your Email List! Find New Channels Instead

Optimizely

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. How do I find the right channels to engage?

Channel 225
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363
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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Best Marketing Automation Software

Kissmetrics

Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Multi-variate testing. Advanced pop-ups.