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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. Multimodal AI will unlock new insights and value. However, this unstructured data often remains underutilized by current AI systems.

eCommerce 302
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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

Marketing 246
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How to Use Promoted Videos to Generate More E-commerce Sales

Kissmetrics

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281
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5 Hacks That Will Optimize Your Ad Campaigns

Kissmetrics

Create Multi-Channel Ad Campaigns. To increase your chances of conversion and making a sale, you must optimize by creating multi-channel campaigns. Multi-channel ad campaigns incorporate different distribution and promotional channels into a single, unified customer acquisition strategy.

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels.

eCommerce 363
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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 310
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.