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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Retail TouchPoints

Multi-Touch Attribution (MTA) will Lose its Relevancy In a cookieless landscape, you will need to move beyond the traditional cookie-dependent MTA testing methodology to different alternatives, because our understanding of audiences and what they’re doing has continued to decline due to blind spots without cookie tracking.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each day — but adaptable, multi-purpose solutions can provide that extra burst of needed speed. Associate apps also need to reflect operating conditions on the ground.

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Rebooting Retail: How Technology Is Reshaping Our City Centre Destinations

365 Retail

The modern consumer is often multi-faceted – they can economise and still be extravagant at the same time; they care about health and sustainability; and brand loyalty is no longer as important to them as it once was. We’re already seeing this tech innovation and expansion across all aspects of retail, not just online channels.

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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Modern warehouses need to be responsive, flexible, resilient and reliable to accommodate constant change and evolve with it. Warehouse Automation in Action.

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Shopify vs Pietra: Which is Best for Your Business?

Ecommerce Platforms

Not only does it provide everything you need to build an incredible store in one place, but it supports multi-channel selling, dropshipping, and fulfilment too. With Shopify, you can build just about any store you like, with integrations for social media, Amazon, and a range of other channels. Shopify Pros and Cons Pros ?

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