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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

Consumer 290
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What Sets a Digital Strategy Agency Apart for eCommerce Brands?

Groove

Advantages of Digital Strategy Agencies There are a variety of reasons why it makes sense to work with an agency when you need digital strategy services: Integrated marketing approach: A digital strategy agency’s integrated approach ensures that all of your online marketing channels work together cohesively.

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4 Reasons Budding Online Businesses Should Start Multichannel Selling

RetailMinded

As part of this shift, leveraging the power of a multichannel approach will be essential for growth, and that means e-commerce merchants must rethink their sales and distribution channels. . 1 Multichannel Can Increase Your Sales. 1 Multichannel Can Increase Your Sales. 3 Enhance Customer Experience.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report

ChannelAdvisor

Despite the longstanding love/hate relationship between B2B e-commerce and marketplaces, B2B marketplace sales are now the fastest-growing digital commerce sales channel. . billion in 2021, and they’re projected to keep pace toward $130 billion in 2022, making them the fastest-growing e-commerce channel. The biggest takeaway?

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?