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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Kissmetrics

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. Studies show that 92 percent of customers prefer micro-influencer endorsements over celebrity ad campaigns, and over 82 percent make a purchase thanks to micro-influencer recommendations. Here are some examples.

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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What Sets a Digital Strategy Agency Apart for eCommerce Brands?

Groove

Advantages of Digital Strategy Agencies There are a variety of reasons why it makes sense to work with an agency when you need digital strategy services: Integrated marketing approach: A digital strategy agency’s integrated approach ensures that all of your online marketing channels work together cohesively.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. Maybe you’ve tried, but you still struggle to perfectly manage and coordinate the myriad of different channels and devices that customers use to interact with your brand. data) in order first.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. We used to talk about multichannel, then it was omnichannel.

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4 Reasons Budding Online Businesses Should Start Multichannel Selling

RetailMinded

As part of this shift, leveraging the power of a multichannel approach will be essential for growth, and that means e-commerce merchants must rethink their sales and distribution channels. . 1 Multichannel Can Increase Your Sales. 1 Multichannel Can Increase Your Sales. 3 Enhance Customer Experience.