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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. Let’s take a deeper look at common obstacles and how companies can overcome them.

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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If With our legacy POS solution, everything omnichannel that we did was going to be sub-optimized. We wanted to get the best experience.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing omnichannel shopping, then that experience is shifting.

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How Ambitious Brands Are Leveraging Composable Commerce

A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models. Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

In this session we’ll cover: A pulse check on retailers’ priorities heading into 2024 Cross-channel personalization and cracking frictionless omnichannel CX AI and the potential for personalization Our recommendations based on the state of the industry Don’t miss out and sign up today!

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023.