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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

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The 5 Most Common Omnichannel Mistakes – and How to Avoid Them

Retail TouchPoints

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. There’s no quick fix to transform your enterprise for the omnichannel 2.0

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

However, retailers have risen to the occasion and adjusted their operations accordingly — and now they need to look to the future and plan for a post-pandemic future, according to the Enabling a Resilient & Connected Supply Chain in a Post-Pandemic World webinar from the IoT Consort i um and GS1 US.

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Foot Locker Plans to ‘Simplify the Business’ and Grow its Omnichannel Opportunities

Retail TouchPoints

The retailer aims to create a consumer-driven demand engine by growing its ecommerce operations while adjusting its global operations, including halting a planned expansion into Japan. Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus.