Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. Instead, you need to shift your focus from “which channel should we optimize next?”

Channel 327

Channel Marketing B2C Omnichannel 327

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. As a result, marketers have a tighter timeline to generate demand and drive conversions, especially since there are only 47 days until Christmas.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JUNE 3, 2024

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. We always have fun with Reese’s University; it’s something we love to play off of that still generates great engagement at the retail store level,” Berman noted.

Omnichannel 286

Omnichannel Social Media Consumer Games 286

Retail TouchPoints

AUGUST 28, 2020

The idea is that you can get the barometer from your customer, take a stand on something that’s relevant to them and actually modify how your business works because a lot of things are far more transparent — that’s kind of how you want to do it in the big picture, and you can use social media channels for that,” said Conder. “I

Omnichannel 334

Omnichannel Retail Social Media Customer 334

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

Omnichannel 264

Omnichannel Channel Live Chat Improvements 264

Retail TouchPoints

JANUARY 27, 2021

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. With nearly one million followers across social media platforms, MeUndies taps into its community to build dialogue and uncover new ideas for products and prints. “We

Omnichannel 295

Omnichannel Social Media Subscription Customer 295

Retail TouchPoints

DECEMBER 18, 2024

Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series social media channels, which collectively have more than 1.5 Etalk, Canadas longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

AUGUST 11, 2022

As we started designing our stores, we looked at our own social media feeds, our own in-house creative studio and some of our most-loved imagery that showed how our products had come to life.” What channels do they use? Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. RTP: Anything else on the omnichannel front that you have your eyes on now stores have reopened?

Live Chat 279

Live Chat Omnichannel Social Media Payment Services 279

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. How can you invest in testing and learning on these new channels?

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. We look at our stores as a channel for building the brand, but also as a way to get people to increase their basket size ,” Spector said. “We’re

Omnichannel 246

Omnichannel Social Media Shopify Shipping Costs 246

Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. Consistency across online and in-store channels builds trust and prevents hesitation.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. 25% sell through Facebook (40% on social media as a whole). 25% sell through Facebook (40% on social media as a whole).

eCommerce 420

eCommerce Beauty and Health Customer Social Media 420

Retail TouchPoints

MARCH 5, 2021

But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use. Will 2021 be the year brands achieve omnichannel, personalized, automated two-way conversations? SMS, RCS, social media, etc.).

Customer Experience 299

Customer Experience Customer Omnichannel Retail 299

Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a brilliant digital media plan stems from developing a comprehensive digital strategy. Sure, there are obvious benefits to omnichannel planning, but are we omni-obsessed?

Mobile 289

Mobile Retail Social Media Omnichannel 289

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. Create a Seamless Omnichannel Experience Today’s customers expect a seamless shopping experience, whether they are browsing in-store, shopping online, or using mobile apps.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

DECEMBER 6, 2024

To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences. Performance and value are now foundational to our entire house of brands.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics eCommerce Channel 297

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 3, 2023

Be Creative and Smart About Driving Traffic to Your Site Use an omnichannel approach. Merchants can sell their products and sync catalogs across all branded online stores, physical stores, social media and marketplaces to create a consistent and holistic brand experience.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

AUGUST 17, 2022

Key takeaways from the discussion include: Gen Alpha consumers want to express themselves — and their parents want to empower them to do so: Gen Alpha turns to social media and the metaverse to express their true selves. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

Social Media 279

Social Media Omnichannel Consumer Apparel 279

BigCommerce

DECEMBER 20, 2017

Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. Omnichannel Applies to CRM, Too. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306