BigCommerce

AUGUST 26, 2021

Omnipotent, omniscient, omnipresent… omnichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Multiplication, multicellular, multivitamin… multichannel.

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Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

JANUARY 13, 2025

This blog post explores the nuances of wholesale eCommerce, explaining the most important challenges, opportunities, and strategies for success. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

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eCommerce Social Media White Paper Seminar 317

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

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Retail TouchPoints

JANUARY 13, 2025

While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies. Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products.

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Retail BigCommerce B2C Channel 298

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Retail TouchPoints

SEPTEMBER 4, 2024

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. It’s one thing to have data, but leveraging it properly requires the right strategy.

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Retail TouchPoints

JULY 27, 2021

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. There’s no quick fix to transform your enterprise for the omnichannel 2.0

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Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels.

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eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Department Stores ( 66% ) and Home & Houseware ( 65.9% ) followed closely behind, showing that verticals with high SKU counts have the most to gain from omnichannel capabilities.

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Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes.

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Retail Omnichannel Technology Improvements 278

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Omnichannel Fulfillment Customer Retention Channel 278

Retail TouchPoints

NOVEMBER 21, 2022

Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus. Omnichannel was called out as the area that could generate a particularly large payoff. “One Our current omnichannel customers in the U.S. Global Operations Focus on Fewer Banners.

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Omnichannel Operations Technology Channel 304

Retail TouchPoints

MAY 24, 2022

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, CIO of Asda in a statement.

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Fulfillment Omnichannel Supplies Clothing 289

Retail TouchPoints

MARCH 5, 2025

In fact, Cook helped drive and shape the Davids Bridal loyalty strategy to adopt a more community-driven approach and serve entire bridal parties. Cook brings more than 20 years of experience to the table, including expertise in omnichannel strategy, IT and digital transformation as well as branding and marketing.

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PayPal Omnichannel Customer Experience Technology 214

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. Instead of pouring all resources into these peak sales periods, the focus should be on creating a continuous engagement strategy.

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Wiser

OCTOBER 30, 2024

Yet, despite these changes, many brands and retailers still treat online and in-store channels separately, missing crucial opportunities to create a unified and cohesive experience that fosters customer loyalty. Consumers aren’t just relying on digital channels for information, they’re using them to validate decisions and compare options.

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Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. While most Cozy Earth buying journeys are highly considered, impulse purchases also occur.

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Customer Marketing Channel Customer Retention 260

Groove

OCTOBER 5, 2024

To help you master SMS marketing for eCommerce, we've put together a guide covering SMS marketing automation strategies for eCommerce, compliance considerations, and the best platforms you need to know about. Automation and Workflows: SMS marketing automation strategies for eCommerce are essential for efficiency and timeliness.

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eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

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Omnichannel Merchant Services BigCommerce Payment Services 264

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

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Customer Retention Customer Social Media Retail 111

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Develop a Digital Transformation Strategy: Outline clear goals and a roadmap for your transformation efforts.

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Payment Services Retail Mobile POS 110

Retail TouchPoints

DECEMBER 17, 2024

Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment. Moreover, only 8% of supply chain executives say their organizations are properly structured to operate successfully in an omnichannel model.

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eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

SEPTEMBER 16, 2024

This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CEO of Crate & Barrel Holdings in a statement. “As The Adyen solution is designed to unlock shopper insights, streamline operations and support digital advancement.

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Payment Services Channel Omnichannel Operations 279

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

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eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

JUNE 3, 2024

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. We always have fun with Reese’s University; it’s something we love to play off of that still generates great engagement at the retail store level,” Berman noted.

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Omnichannel Social Media Consumer Games 286

Retail TouchPoints

SEPTEMBER 12, 2024

But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. In the final interactive report , they revealed how focusing on contextual relevance, culture and value can create a winning holiday strategy across all channels.

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Retail Merchant Services Channel Consumer 306

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

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Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Our long-term strategy for Carter’s is to continuously anticipate and meet the evolving needs of our shoppers.

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Apparel Fashion Social Media Consumer 289

Retail TouchPoints

AUGUST 11, 2022

We opened our first store in 2016, so physical retail has always been part of the strategy for our brand to grow,” explained Sheriff during a session at the Retail Innovation Conference & Expo. What channels do they use? Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

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Omnichannel Social Media Arts Channel 278

Wiser

FEBRUARY 18, 2025

Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution across online and in-store channels. Establishing these metrics is the first step to aligning every touchpoint with brand standards, setting the foundation for consistent execution across all channels.

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Omnichannel Demo Channel Improvements 78

Retail TouchPoints

AUGUST 28, 2023

The specialty retailer for Gen Z has selected Manhattan Active Point of Sale to enhance its omnichannel sales strategy and deliver seamless shopping experiences across all channels. PacSun is expanding its partnership with Manhattan Associates to further its unified commerce vision.

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POS Specialty Retailers Point of Sale Omnichannel 238

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

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Consumer Channel Social Media Mobile 290