Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

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Retail TouchPoints

AUGUST 28, 2020

The idea is that you can get the barometer from your customer, take a stand on something that’s relevant to them and actually modify how your business works because a lot of things are far more transparent — that’s kind of how you want to do it in the big picture, and you can use social media channels for that,” said Conder. “I

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Omnichannel Retail Social Media Customer 334

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

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Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We Anyone who has entered a Forever 21 will know what a herculean task that must have been.

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Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

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Omnichannel eCommerce B2C Channel 170

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Publishing various material thats useful and relevant to your audience will have them coming back to your website for more.

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eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

JANUARY 28, 2022

“Over the last two years we’ve seen incredible acceleration in terms of customer shopping behavior, and right at the core of that is an accelerated adoption of digital channels. In this regard, the Mirakl study identified three crucial factors for any enterprise marketplace: Seller and product reviews; Fast delivery; and Curation.

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Consumer Customer Experience Customer Retail 278

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel?

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Omnichannel B2C Channel eCommerce Marketing 150

Kissmetrics

JULY 9, 2019

Which, of course, makes these channels too big to ignore. They are taking an omnichannel approach which means they leverage more channels. The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The social web is huge. Which ones produce the best ROI? Conclusion.

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Retail TouchPoints

JULY 14, 2021

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. While CPGs are looking at geography, retailers are largely looking at specific channels. Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era.

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Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

FEBRUARY 11, 2022

Winners, defined as retailers with same-store/channel growth above the industry average of 4.5% , interacted more with Amazon on average compared to underperformers. This may be a sign that the most confident retailers see Amazon as another discovery channel as well as a competitor.

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Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits.

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Retail TouchPoints

SEPTEMBER 7, 2023

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% And they’re rewarded for it too. return on tangible equity (RoTE) compared to just 15.3%

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Customer Experience Technology Customer Retail 290

Retail TouchPoints

JANUARY 13, 2021

Even retailers earning high marks for omnichannel enablement remain far from invincible, however, and others can build and even improve on what has already been done. Any retailer can stand out by meeting shoppers’ needs across channels, especially in aspects where others are falling short.

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Other Customer Experience Omnichannel Customer 312

Fabric Blog

MARCH 21, 2025

To meet those expectations, businesses must create seamless shopping experiences across every demand channel. Yet, order fulfillment in an omnichannel environment is not without its hassles. Key benefits of order fulfillment software Order fulfillment solutions are game-changers for omnichannel retailers.

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Order Fulfillment Fulfillment Omnichannel Shipping Costs 52

Retail TouchPoints

DECEMBER 29, 2022

The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met. Omnichannel support system. Finally, the last step of the process is the application.

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Customer Experience Management Customer Retail 360

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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Shipping Costs Improvements Live Chat Retail 262

SellBrite

JANUARY 5, 2018

Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Most often it gets confused with multi-channel, which is a vastly different strategy. What a perfect omnichannel eCommerce strategy looks like. Image Source).

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Omnichannel eCommerce Customer Multi-channel 161

Retail TouchPoints

FEBRUARY 12, 2021

The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year. The goal is to offset COVID-related inconveniences and recapture an experience that feels normal ,” according to the Euromonitor study, but one size does not fit all. “The

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. Several studies have documented a dramatic shift in spending from physical stores to online. A separate study from AI solution provider Qubit. The Valassis study of more than 2,000 U.S.

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Consumer Retail Merchant Services Document 309

Retail TouchPoints

MARCH 26, 2021

A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products. Customers expect a seamless omnichannel shopping experience that enables them to buy anywhere and pick up anywhere with the least cost and hassle. Distributed Order Management System for Order Routing.

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Customer Experience Technology Customer Fulfillment 312

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. compared to the 38% norm for other advertising studied by Dentsu. The silver lining?

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Retail Omnichannel Channel Mobile 290

ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Claim your copy! So what’s the next big thing?

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Omnichannel Merchant Services Social Media Payment Services 135

Retail TouchPoints

DECEMBER 14, 2020

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives.

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Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. Real-time data is the key for 2021. Conclusion.

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Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

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Merchant Services Payment Services Omnichannel Financial Services 306

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

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Kibo

JUNE 25, 2020

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020. And the stakes have never been greater.

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Omnichannel Download Retail Channel 117

Kissmetrics

MARCH 31, 2020

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. They grew into a multi-million dollar business through one channel… SEO. You take an omnichannel approach.

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GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

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eCommerce Shipping Costs Fulfillment Supplies 240

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

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Retail Multi-channel Omnichannel Technology 288

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay. Only more so.

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Retail Mobile Reference Download 279

Retail TouchPoints

AUGUST 26, 2024

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. Control and Consistency: Standardized Messaging External content channels can often mislead consumers about a brand.

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Information Social Media Omnichannel Consumer 264

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Are you Listening? Payments play a key role.

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Payment Services Payments Social Media Electronics 278

Retail TouchPoints

OCTOBER 22, 2020

A recent study found that 72% of retailers say shopper price sensitivity will increase and remain elevated even after COVID-19 subsides. [i]. In fact, the same study found that 93% of retailers expect to reassess their KVIs in light of pandemic-driven shifts in price sensitivity. Speaking of Online and In-Store Channels….

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Retail Presentation Gifts Channel 271