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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades. Based […].

Channel 537
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Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Retail TouchPoints

. “Rich customer insights are essential for brands to quickly adapt to customers’ rapidly shifting needs in today’s omnichannel world,” said Shelly McDougal, Head of Product Operations and New Markets at Walmart Data Ventures in comments shared with Retail TouchPoints. Mirroring the strategy used in the U.S.,

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Retailers’ Guide to Customer Loyalty in an Inflation-Hit Omnichannel Market

RETAIL MANAGEMENT SOFTWARE

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. Retailers can also send personalized offers through various channels, such as email, SMS, or app notifications, ensuring that customers feel valued and understood.

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Omnichannel Logistics and Delivery: Good for Shoppers and Retailers Alike

ESW

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used.

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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

Marketing 317