From Omnichannel to Polychannel: How FMCG Shopping is Changing
Retail TouchPoints
OCTOBER 25, 2024
And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. Empowering Category-Relevant Creators One of the biggest marketing trends of the last few years is the growth of marketing via creators and influencers.
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