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Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand. Today, most commerce systems remain siloed. Year after year.
Omnichannel Integration Omnichannel strategies that seamlessly integrate online and offline shopping experiences are becoming essential. Retailers are using consistent branding and messaging across all channels, ensuring that digital displays in-store complement online campaigns.
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