Kissmetrics

NOVEMBER 23, 2020

Suddenly you notice that none of your social media activity seems to be showing up at all. In other words, they become a “shadow” that no one can see. That way, other social media users don’t suffer from spam because they can’t see it. It’s like you don’t even exist on the site… Weird! Is it a bug?

Social Media 363

Social Media Other Definition Information 363

Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. To what extent social commerce will happen in Western countries is still to be determined.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Costs are often calculated on a per-click basis, although other methods are available.

Social Media 360

Social Media Mobile Other Marketing 360

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. As you build your reach, youll also want to look at a variety of social platforms.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 26, 2024

In other words, they don’t want to pay for a hassle, no matter how cheap. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Think about impact. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. Two, it has all the same markers that they’re used to in buying digital media.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

JANUARY 13, 2025

In the case of LOral, the company created digital 3D twins that it delivered to ad agencies, like its primary partner WPP, to use through other platforms like Stable Diffusion, so creative teams could create ads and marketing campaigns much faster, said Martin.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

FEBRUARY 12, 2025

homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix , Hulu , Disney+ , Tubi and many others, according to Hub Entertainment Research. But simultaneously, they feel pressure to be on every channel possible to drive visibility, awareness and intent. Up to 79% of U.S.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. RTP: Optimizing pricing and promotions requires alignment between marketing, merchandising and other key functions. That’s why establishing a brand presence well in advance is crucial.

Marketing 278

Marketing Social Media Consumer Events 278

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

MAY 14, 2024

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

DECEMBER 6, 2024

Peterson: The product assortment is a refinement in some areas and expansion in others. To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience. That is their unique power.

Supplies 363

Supplies Social Media Consumer Marketing 363

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. It’s a way for the organic and branded content experience to be brought into other locations beyond the phone,” Vasan explained. This leads to a really cohesive experience in terms of discovery all the way through to purchase, in one seamless solution.”

Marketing 295

Marketing Travel Consumer Other 295

Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. Among other things, these features handle email marketing, analytics tracking, and ad management.

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

AUGUST 5, 2021

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 317

Social Media Events Marketing Document 317

Retail TouchPoints

JUNE 3, 2022

.” Sandie Hawkins, TikTok’s GM of North America Solutions, says it best when she describes social commerce as “word of mouth on steroids.” What makes it so different from other forms of ecommerce is the fundamental power shift from retailers and brands to people. The Explosion of Social Commerce.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

Technology 363

Technology Social Media Information Live Chat 363

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. For other queries, AI Overviews appeared more sporadically.

Consumer 236

Consumer SEO Marketing Information 236

Kissmetrics

MAY 31, 2021

But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Those were the channels we leveraged to generate sales. I am now starting to go after channels that we take for granted…. So, what’s your plan Neil? But that’s alright.

Marketing 363

Marketing Social Media SEO Channel 363

Retail TouchPoints

MAY 16, 2022

Many retailers and brands still believe, ‘There’s no other company out there like us,’” said Brendan Witcher, VP and Principal Analyst at Forrester. Some retailers will have an easier time presenting themselves as helpful experts than others, but every brand can figure it out with a little creativity.

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

Retail TouchPoints

FEBRUARY 25, 2022

It’s much less about impressing others compared to when you think back to what was driving luxury consumption a generation or two ago in China,” said Hunter Williams, Partner in the Retail and Consumer Goods and Pricing, Sales and Marketing Practices at Oliver Wyman in an interview with Retail TouchPoints.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

DECEMBER 29, 2021

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Kissmetrics

NOVEMBER 11, 2020

But what if you’re making a social media mistake ? Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363

ROI Revolution

NOVEMBER 8, 2024

Examples of brand-produced ads include scripted television ads where an actor is portraying a scene to sell you a product, or social media ads that feature professional images that were shot at a styled shoot. This type of content “stops the scroll” due to the way it seamlessly appears as another social media post in your users’ feeds.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

SEPTEMBER 27, 2023

Nearly half ( 47% ) of respondents said they spend significant time reading reviews, researching features and comparing options before buying, and 24% actively seek out opinions from other shoppers, whether a friend, colleague or influencer. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299