Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. Cameron Janes.

Outdoor 287

Outdoor Omnichannel Supplies Channel 287

Retail TouchPoints

JANUARY 9, 2024

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. will take over. year over year.

Outdoor 290

Outdoor Sporting Goods Consumer Channel 290

Retail TouchPoints

SEPTEMBER 15, 2021

How does this impact shopping malls and outdoor centers specifically, especially as we get into the holiday season? Welker: I think people have become very accustomed to the outdoor element of retail. The digital channel has swelled up to really meet it, and it’s met it with a standard of excellence.

Outdoor 296

Outdoor Omnichannel Vend Multi-channel 296

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. So which categories will they shop for this year?

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Retail TouchPoints

APRIL 4, 2024

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

Outdoor 266

Outdoor Fashion Events Fulfillment 266

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

Retail TouchPoints

AUGUST 4, 2023

The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement.

Specialty Retailers 246

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 246

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

ESW

APRIL 11, 2023

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

Salsify

NOVEMBER 15, 2022

Today, billions of shoppers around the world leverage social media channels like TikTok , Instagram, and Twitter to connect with companies and learn more about their offerings.

Social Media 29

Social Media Outdoor Channel 29

Retail TouchPoints

AUGUST 17, 2021

Nike has been building on its own success with the Nike Live store concept , part of the activewear giant’s ongoing effort to focus on growth via its own channels. This was up from $782 million in Q1 2019, showing that the retailer was not just recovering from the pandemic but continuing on an upward trajectory.

Apparel 306

Apparel Fashion Outdoor Clothing 306

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Which channels did they invest most in? Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV. iPhone users spent 7.1%

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Kissmetrics

MARCH 2, 2021

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

SEPTEMBER 5, 2022

For comparison, the next largest ad channel in terms of growth was digital, which grew 24% in Q1 YoY (albeit from a much larger starting point.). Kunigonis has over 25 years of experience in outdoor advertising, media and retail digital signage. The reason for OOH ad growth is simple to understand.

Outdoor 278

Outdoor Magazine Subscription Retail 278

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. UX Case Study: Modern Ecommerce Design with Exxel Outdoors.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

365 Retail

JANUARY 14, 2025

Following the success of its debut year, the project highlights branded gondolas, ski lifts, and signature GUESS swings, enhancing outdoor engagement. This spectacular show is now available for viewing on GUESSs social media channels and official website, providing a global audience with a glimpse into its alpine innovation.

Outdoor 64

Outdoor Fashion Apparel Social Media 64

Retail TouchPoints

MAY 17, 2022

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. Zaccariello saw opportunities to bring communities together as they emerged from lockdowns, whether that was in-store or outdoors. “We

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Games Outdoor Definition Events 297

Retail TouchPoints

JULY 7, 2021

Service and convenience will be front and center, with easy returns from any channel at the Returns Dropbox, as well as buy online for in-store or curbside pickup all centralized at “The Front Desk at Bloomie’s.” Visitors can enjoy their meals throughout the day, both inside the restaurant or at an outdoor patio seating area.

Jewelry 264

Jewelry Outdoor Accessories Fashion 264

BigCommerce

MARCH 28, 2017

The company made the decision to update their brand and optimize sales across channels in 2016. Considered one of the largest supplement companies in the market, BPI Sports found its initial success by selling through brick-and-mortar retail channels. Today, the company has also launched a highly successful direct-to-consumer channel.

Beauty and Health 416

Beauty and Health BigCommerce SEO Shopify 416

Sailthru

JULY 9, 2018

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87

Outdoor Apparel Customer Mobile 87

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Events 179

Events Outdoor Demo Travel 179

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Party City was able to serve them thanks to its prescient investments in its digital sales channels. Meeting Consumers ‘Where They Are’.

Channel 299

Channel Omnichannel Consumer Outdoor 299

Retail TouchPoints

MAY 19, 2021

The new features included data from past purchases, geographic regions and customers’ favorite outdoor experiences, and allowed shoppers to design custom orders and mix-and-match drinkware without having to leave the YETI website. “We

Outdoor 264

Outdoor Download eCommerce Presentation 264

UpSellIt

JANUARY 9, 2025

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Each channel offers unique advantages and when used together, can transform hesitation into meaningful engagement.

Channel 98

Channel Shipping Costs Outdoor Mobile 98

Retail TouchPoints

DECEMBER 19, 2022

Malls and outdoor spaces both offer advantages to physical retailers, and making the most of these opportunities is a matter of understanding why and how shoppers are visiting each area, according to Placer.ai’s Retail Corridors and Indoor Malls: A Holiday Head-to-Head report.

Gifts 305

Gifts Outdoor Events Other 305

Retail TouchPoints

JULY 29, 2021

Games, puzzles, action figures and outdoor toys were especially popular. But how will Toys ‘R’ Us, a traditional retailer of a bygone age, fare in an era dominated by online channel growth and purchase journeys heavily influenced by digital touchpoints? Profits at Barbie and Hot Wheels firm Mattel were $126.6

Toys 306

Toys eCommerce Omnichannel Gifts 306

Optimizely

SEPTEMBER 3, 2019

Best Social Strategy: Outdoor Voices. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. This idea has clearly caught on, with more than 100,000 posts on Instagram of their customers #DoingThings while wearing Outdoor Voices.

Marketing 218

Marketing Outdoor Social Media Magazine 218

BigCommerce

JANUARY 25, 2018

There are two main types of images that should be used on your product page and across your marketing channels. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. Source: Seriously Silly Socks. In-Context Images.

White Paper 419

White Paper Clothing Improvements Outdoor 419

Retail TouchPoints

DECEMBER 20, 2022

Designer Brands has acquired Topo Athletic in a transaction that allows the DSW parent company to gain a foothold in the premium athletic and outdoor footwear categories. Topo’s Founder and CEO Tony Post will continue to helm the company in the chief leadership role and report to Bill Jordan, President of Designer Brands. .

Specialty Retailers 162

Specialty Retailers Outdoor Management Channel 162

Kissmetrics

DECEMBER 28, 2020

From the base station, which is the core of the system, it’s possible to build out a fairly extensive system with their range of sensors and multipurpose SimpliCam ($99 indoor, $119 outdoor). My favorite, the Outdoor Camera Pro, comes with Smart Sentry detection, which recognizes human movement. The Outdoor Camera Pro is $399.99

Shipping Costs 253

Shipping Costs Outdoor Payment Services Mobile 253

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

Retail TouchPoints

SEPTEMBER 16, 2021

Consumers actually do more of their ideation through digital channels than physical channels ,” said Jonathan Sharp, Managing Director of the Consumer and Retail Group at Alvarez & Marsal in an interview with Retail TouchPoints.

Consumer 312

Consumer Social Media Retail Multi-channel 312

BigCommerce

AUGUST 29, 2017

million views, and got unique content of their own (in the form of behind the scenes content) for their own channels. For an outdoor apparel company, it’s natural to partner with hunting, fishing, and camping influencers. For doing so, they got high visibility on a video that received 5.5 23andMe’s YouTube Influencer Campaign.

Marketing 417

Marketing Customer BigCommerce Other 417

Retail TouchPoints

JANUARY 4, 2021

Our goal in opening On NYC is to provide new and existing members of our community a way to interact with the brand that is unlike any other sales channel. Another nod to On’s outdoor roots: a life-size, 3D-printed boulder that was created by a scan directly from the Engadin Valley in the Swiss Alps.

Outdoor 264

Outdoor Technology Apparel Customer Experience 264

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. By being connected through numerous channels and experiences, shoppers now have the freedom to come and go as they please.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

Retail TouchPoints

APRIL 18, 2022

Consider, for example, a retailer that sells outdoor furniture for porches, pool sides and gardens. He has held positions including Head of Product Supply and Head of Operational Strategy, including time as a Business Lead for a major transformation project spanning supply chain, commercial and retail channels.

Supplies 273

Supplies Improvements Outdoor Operations 273