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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty. Affronti: At Salesforce we’ve been using AI to support digital merchants, especially via Commerce Cloud, for over a decade.

Channel 275
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Ecommerce recommendations and personalized store service are widely known, but social media influencers can also help shape the narrative around product availability and demand.

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What is Geofencing Marketing?

Kissmetrics

Many would also enjoy visiting outdoor pop-up shops as they wander. This means marketers can identify ideal billboard or signage placements to boost outdoor advertising results or determine which other physical stores are genuine competitors. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315
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How YETI is Giving Shoppers a Better Product View Online — Right Down to the Seams

Retail TouchPoints

For instance, the retailer added personalized content , campaigns, offers and recommendations in 2018. The new features included data from past purchases, geographic regions and customers’ favorite outdoor experiences, and allowed shoppers to design custom orders and mix-and-match drinkware without having to leave the YETI website. “We

Outdoor 264
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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

The company made the decision to update their brand and optimize sales across channels in 2016. Considered one of the largest supplement companies in the market, BPI Sports found its initial success by selling through brick-and-mortar retail channels. Today, the company has also launched a highly successful direct-to-consumer channel.

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Optimizing Your Messaging Strategy with Email and SMS

UpSellIt

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Each channel offers unique advantages and when used together, can transform hesitation into meaningful engagement. Instead, try a more thoughtful approach.

Channel 99