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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. Consider: 95% own a home or condo, while 12% own a second home.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals.

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Amazon Selling Strategies to Get You Started Now

BigCommerce

Channel conflict (i.e. creating a channel that leads to pricing problems across all other distribution channels). Amazon is viewed as too overwhelming with the kicker that it could disrupt existing ecommerce or traditional sales channels. Cost and Time Effective Strategies to Start Selling on Amazon.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. B2B buyers often require personalized prices –– which you can get by logging in on Atlanta Light Bulbs site (they use customer groups to make this happen). Talk to influencers and experts.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. UX Case Study: Modern Ecommerce Design with Exxel Outdoors.

Workshop 419
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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

Using Google Merchant Center, you can upload detailed information about your shoes, including titles, descriptions, prices, and images. Consider an online clothing retailer: customers can compare different brands' styles, colors, and prices at a glance, without having to navigate multiple websites.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Thinking of selling a single product each day at flash sale prices? In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Sports & Outdoors. Seriously Silly Socks : Personalization & pick, pack, ship simplification.

eCommerce 411