Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. So which categories will they shop for this year?

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Influencer Marketing & Social Media Engagement. Which channels did they invest most in? Sports & Outdoors. iPhone users spent 7.1%

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

365 Retail

JANUARY 14, 2025

Following the success of its debut year, the project highlights branded gondolas, ski lifts, and signature GUESS swings, enhancing outdoor engagement. This spectacular show is now available for viewing on GUESSs social media channels and official website, providing a global audience with a glimpse into its alpine innovation.

Outdoor 65

Outdoor Fashion Apparel Social Media 65

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Kissmetrics

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 The company boasts millions of users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok. Instagram is extremely popular. billion users.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels.

Social Media 52

Social Media Outdoor eCommerce Customer Loyalty 52

Optimizely

SEPTEMBER 3, 2019

Best Social Strategy: Outdoor Voices. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. This idea has clearly caught on, with more than 100,000 posts on Instagram of their customers #DoingThings while wearing Outdoor Voices. Best Retargeting: Le Creuset.

Marketing 218

Marketing Outdoor Social Media Magazine 218

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. There are two main types of images that should be used on your product page and across your marketing channels. For outdoor shoots on a budget, it is best to use natural light. Images are a key element of branding.

White Paper 419

White Paper Clothing Improvements Outdoor 419

Kissmetrics

MARCH 3, 2021

Many would also enjoy visiting outdoor pop-up shops as they wander. This means marketers can identify ideal billboard or signage placements to boost outdoor advertising results or determine which other physical stores are genuine competitors. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315

Marketing Outdoor Consumer Mobile 315

ESW

APRIL 11, 2023

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

Retail TouchPoints

MAY 12, 2021

Communication was increased across all channels. Customers reported a heavy reliance on social media, T&C’s website, and in-store messaging for updates and other information: 63% and 55% of respondents referred to T&C social media and website, respectively, before visiting a store. Looking Ahead.

Social Media 261

Social Media Improvements Information Technology 261

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Retail TouchPoints

FEBRUARY 23, 2022

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

Retail 264

Retail Mobile Outdoor Social Media 264

BigCommerce

AUGUST 29, 2017

Instagram influencers make sense if you’re a particularly visual product or looking to build your following on social media, and can be especially effective when paired with instagram ads. million views, and got unique content of their own (in the form of behind the scenes content) for their own channels. So there you have it.

Marketing 417

Marketing Customer BigCommerce Other 417

SellBrite

DECEMBER 20, 2019

billion in 2018), and the industry of social media influence is predicted to be worth between $5 and $10 billion by 2020. Employing User-Generated Content on Social Media. The photos and videos that social media users share about brands can be fertile ground for unique and engaging content.

eCommerce 200

eCommerce Social Media Merchant Services Payment Services 200

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. By being connected through numerous channels and experiences, shoppers now have the freedom to come and go as they please.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

BigCommerce

JULY 25, 2017

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. Ecommerce Strategies from Exxel Outdoors. How exactly did they leverage social media?

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Optimizely

JUNE 13, 2019

Or, if they always like posts on your Instagram account about a particular brand of outdoor clothing, then you can send out a brand fan campaign or other personalized content. If they only want to communicate with your brand via a specific channel, only engage through that one channel. First-party data.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145

Outdoor Social Media Channel X-cart 145

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

Social Media 122

Social Media Outdoor Channel Demo 122

TalkingRetail

JULY 14, 2021

The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels. Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England.

Outdoor 111

Outdoor Social Media Channel Marketing 111

Optimizely

JANUARY 30, 2018

A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. Maybe you’ve tried, but you still struggle to perfectly manage and coordinate the myriad of different channels and devices that customers use to interact with your brand. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

OCTOBER 24, 2022

You’re building a large, loyal fan base as well as your subscription program, and you’re aggressively marketing online and social media. Understanding what your media goals are before diving into the current linear TV milieu is crucial. Each of these requires different media plans or tactics, designed in different ways.

Retail 213

Retail Beauty and Health Subscription Channel 213

Optimizely

MARCH 14, 2019

The first step is to find a channel to engage with your customers after they make their first purchase. When they buy something from you, encourage them to follow you on social media or sign up to your email newsletter. The popular outdoors game, Spikeball , has its own YouTube channel where it posts tons of videos.

eCommerce 210

eCommerce Blog Article Games 210

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Make every image contextually relevant to the rest of the email body, too.

Improvements 257

Improvements Outdoor Marketing eCommerce Marketing 257

Kissmetrics

SEPTEMBER 9, 2020

With a Buy Now button, you can sell to your customers from any website or platform (like social media) that supports the Buy Now button function. With so many platforms and channels, it can be quite tricky for e-commerce businesses to drive sales. That’s because you’ll have to track it across multiple domains and channels.

eCommerce 283

eCommerce Shopping Carts Payment Services Payments 283

Optimizely

JUNE 10, 2020

Sending your customers a thank you note for shopping or replying to a social media post thanking your customers goes a long way. No matter how expensive programmatic advertising gets, and no matter what happens in the world, if you own your channels you’ll always have a captive audience you can rely on. Express Your Gratitude.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Kissmetrics

JANUARY 30, 2022

This could mean companies focus more on social sharing and social media ads since a lot of content is visual. This was interesting since the industry includes a lot of ecommerce brands that sell sports gear, outdoor apparel, sports drinks, and team apparel. Therefore, creating educational content might be the way to go.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Kissmetrics

MARCH 22, 2018

Their customers are surprised and delighted to receive add-ons and their loyal social media followers will often post their latest gift, thus increasing brand awareness in addition to fostering loyalty. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

retailnext

MARCH 10, 2020

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Keep these ideal customers in mind as you read through the remainder of these marketing channels. Social Media. Organic vs Paid Social Media.

Channel 64

Channel Social Media Small Business Retail Marketing 64

SellBrite

JUNE 30, 2020

You can see their reviews by going into the “Shop Manager,” clicking the name of the shop in “Sales Channels,” and then clicking on “Reviews.” Early-morning light or even outdoor light helps showcase products, but you can also purchase a ring light so that you can create listings indoors at any time. Invest in Lighting.

Social Media 160

Social Media Shipping Costs Payment Services Jewelry 160

UpSellIt

AUGUST 15, 2024

As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns. Create blog posts, videos, and social media updates centered around fall themes and holidays.

Marketing 138

Marketing Gifts Social Media Customer Loyalty 138

Omnisend

MAY 4, 2021

Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). A social media influencer has a dedicated online following and is considered an entertainer, relatable or an expert (or any combination of all three).

eCommerce Marketing 114

eCommerce Marketing Marketing eCommerce Social Media 114

Inflow Insights

JUNE 10, 2019

How to leverage UGC content and social media to improve conversion rates. UGC content works well when you tap into your most engaged customers on social channels, and then give them a reason to get excited to share content with you. In addition, it is easy to underestimate the power of social media platforms.

eCommerce 119

eCommerce Social Media Outdoor Definition 119

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. What we found was remarkable: on social media, content that included 360-degree images yielded a 4.5 Background: True Value’s Digital Marketing Infrastructure.

Improvements 158

Improvements Social Media Hobbies Outdoor 158