Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. SEO, PPC, Social media).

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 277

Improvements PPC Retail Financial Services 277

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. In addition to reviews, you can also check out any case studies that the company offers.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. For example, if most of your email leads are coming in through free trials, you can promote your free trial offering across your channels. Here are a few methods to consider: 1.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise.

PPC 274

PPC Management Improvements Reference 274

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. Amazon PPC Management. Amazon turned on the firehose of PPC. PPC campaigns are a great type of marketing task to outsource.

Marketing 247

Marketing PPC SEO Channel 247

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They also have the right techniques for proficient cross-channel integration.

Management 195

Management PPC Outdoor Information 195

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. According to an Infolinks study, 86% of U.S. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

SEPTEMBER 28, 2020

Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Check to see if they have demonstratable results and insights into your specific channels. Setting up marketing channels.

PPC 280

PPC Technology Channel Marketing 280

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. So, they teamed up with OKDork and conducted an extensive study about the marketing mix in social media. but in their hearts.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

DECEMBER 14, 2020

In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Use Other Marketing Channels to Drive Traffic to Your Amazon Store. Do your due diligence and identify which marketing channel your target audience uses before you open your wallet.

Improvements 360

Improvements eCommerce PPC Channel 360

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

JANUARY 13, 2021

eCommerce PPC. Plus, it's one of the highest-converting channels for eCommerce businesses. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. To see how we've helped transform clients' websites, check out these client case studies. Website support.

eCommerce 224

eCommerce PPC SEO eCommerce Design 224

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Establish goals and benchmarks.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

JANUARY 15, 2020

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

PPC 162

PPC eCommerce SEO X-cart 162

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. Is there anything you can do to influence this? Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels.

eCommerce 144

eCommerce PPC Mobile Channel 144

Kissmetrics

SEPTEMBER 17, 2021

You now hold a great deal of data that you can use to improve your social channels and your business as a whole. Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest. New sales channels and promising promotional strategies are some things to expect.

Social Media 358

Social Media Information PPC Beauty and Health 358

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Are the most expensive and broad keywords out of reach for your PPC budget? Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. In a study with Deloitte, 94 percent of people expect to use AR for shopping, making Snapchat’s AR Lenses one of its most valuable features. Marriot Bonvoy had a 3.4x

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. Efficiency of traffic acquisition channels. Conversion rate. Average order value. Popular products and product categories. Heuristic analysis.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Niche PPC Strategies. Which channels did they invest most in? Final advice: study first, and then test and analyze your advertising campaigns everyday!

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

SEPTEMBER 20, 2021

When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. Here is an example of paid media on Twitter.

Social Media 271

Social Media Shopify Magazine Blog 271

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? It has been updated for accuracy and to reflect modern practices. How Does Call Conversion Tracking Work?

PPC 115

PPC eCommerce Multi-channel SEO 115

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Ecommerce SEO Case Studies. Part 6: Local SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. According to an MIT study , search engines were valued more than 2x as much as email, nearly 5x as much as online maps, and +50x more than social media. I bet you are thinking “Google”.

Marketing 43

Marketing SEO Social Media Omnichannel 43

Kissmetrics

JUNE 9, 2017

In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales. For PPC advertisers, Facebook offers an incredible array of data insights.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Kissmetrics

JULY 12, 2017

For example; if you’ve been able to boost the conversion of landing pages for specific PPC campaigns with great success, but the vast database of products has not yet been adjusted, this can be shown as a huge opportunity for improvement. Image Source.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223