Retail TouchPoints

OCTOBER 18, 2024

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

Multi-channel 278

Multi-channel Channel Games Marketing 278

Retail TouchPoints

MAY 3, 2023

We believe our stores provide the very best presentation of our brands and are our highest source of new customer acquisition. We believe our multi-brand, multi-channel business model and leading market position in essential core products will enable Carter’s to benefit from the market recovery in the years ahead,” said Casey.

Presentation 264

Presentation Multi-channel Specialty Retailers Omnichannel 264

Retail TouchPoints

FEBRUARY 23, 2023

As these livestream shopping platforms mature, you will see them begin adopting the same strategies as show programmers on television networks to keep viewers tuned in and engaged for hours as shoppable entertainment programs fall into categories, presented one right after the other, to attract consumers with varied tastes and sensibilities.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

MARCH 5, 2025

This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope. Clean rooms facilitate collaboration and data sharing with brands while maintaining compliance with privacy regulations.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

NOVEMBER 21, 2024

The law of supply and demand dictates that prices will go up as retailers compete for fewer slots across TV and other channels. billion and $989 billion , presenting a major opportunity for real revenue boosts. There will be fewer chances to play an ad on the holiday music station in a targeted metro area.

Shipping Costs 274

Shipping Costs Retail Toys Games 274

Retail TouchPoints

JANUARY 14, 2025

As advertisers seek more advanced targeting capabilities and measurable results across multiple channels, success in 2025 and beyond will depend on thoughtful design that prioritizes flexibility and customization. New channels will emerge, technical capabilities will expand and advertiser expectations will grow increasingly sophisticated.

Retail 173

Retail Technology Operations Channel 173

Retail TouchPoints

DECEMBER 17, 2024

Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment. This helps you provide transparency on shipping windows based on inventory supply.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Kissmetrics

NOVEMBER 9, 2021

Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels. You can share this information through a variety of channels, including email and social. Tip 2: Build a Plan for Engagement.

Social Media 350

Social Media Channel Presentation Consumer 350

Retail TouchPoints

DECEMBER 17, 2024

Likely most consumers first encounter with this was Googles somewhat bumpy rollout of its AI Overview results experience, which, instead of presenting users with a list of links, summarizes content in the form of an AI-generated answer.

Merchant Services 289

Merchant Services Consumer Social Media Retail 289

Retail TouchPoints

JANUARY 20, 2022

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Mobile 278

Mobile Retail Gifts Download 278

Kissmetrics

JULY 23, 2021

The presentation-sharing platform has created a simple and seamless way to pro mote visual content while also encouraging user interaction. SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. SlideShare is one such example. Let’s get started.

Presentation 293

Presentation Webinar Social Media Marketing 293

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 277

Presentation Customer Data Channel Operations 277

Retail TouchPoints

APRIL 13, 2023

The software was designed to help manage content across syndication channels and marketplaces, different product data requirements and variations in local markets in order to ensure the information is accurate and up-to-date.

Information 278

Information Retail Presentation Channel 278

Retail TouchPoints

FEBRUARY 23, 2024

PT on the company’s official channels on Facebook, X, YouTube and Instagram. Fans who want to shop the livestream can tune in on the Shein app for the exclusive shoppable experience.

Fashion 278

Fashion Events Presentation Channel 278

Retail TouchPoints

MAY 16, 2024

Now, Walmart Luminate is expanding its reach, presenting an incredible opportunity for our multi-market suppliers, who will now be able to leverage data-driven insights to make an even greater impact in these markets.” Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

SEPTEMBER 2, 2022

After you establish your value proposition, you need to map out the channels you’ll use to market and sell to consumers. Pete Olanday, Director of Retail Consulting at Vertex, noted how critical it is to not just be present on the commerce channels consumers use but also to leverage the marketing and communication tactics they prefer.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Online businesses aren't limited to creating content within their own sites.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

SEPTEMBER 14, 2022

Yet while there have been mishaps, the emphasis on ecommerce does present retailers with a unique opportunity to reshape their operations and infrastructure to capitalize on the digital-first movement, and it all starts with first-party data. What is First-Party Data and How Do I Get It?

Retail 298

Retail Social Media Presentation Customer Loyalty 298

Retail TouchPoints

MARCH 23, 2021

Users go through a brief onboarding where they indicate their tastes and preferences and are then presented with their “own digital mall” featuring brands that align with their interests. The Yahoo Shops marketplace will feature a personalized digital storefront.

Merchant Services 348

Merchant Services eCommerce Payment Services Presentation 348

Retail TouchPoints

MAY 16, 2022

The surge in ecommerce shopping over the past two years means shoppers have more choice than ever before, and DTC retailers need to present a good reason for shoppers to choose them over one of the giants. Think about a customer, not a channel,” said Wine Enthusiasts’ Strum Silberstein. “We’re We’re guilty of this too.

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

Kissmetrics

OCTOBER 16, 2020

Furthermore, marketing agencies present a new set of marketing automation challenges. Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 2, 2024

Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. Customers don’t think about channels,” said Penny Gillespie, VP and Analyst at Gartner in an interview with Retail TouchPoints.

Omnichannel 317

Omnichannel Payment Services Technology Channel 317

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe.

Social Media 290

Social Media Presentation Events Marketing 290

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Retail TouchPoints

JULY 16, 2024

By the end of this year, M&S will be present in more than 40 UK train stations, including two new stores at Ealing Broadway (which opened last month) and Belfast (which will open in October), as well as in hospitals and airports across the UK. “Our

Payment Services 260

Payment Services Travel Multi-channel Presentation 260

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. With the rise of generative AI, the top of the marketing funnel is getting more complex.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

JULY 27, 2023

There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.” Rockport’s products are currently available in various retail channels across more than 60 countries.

Accessories 246

Accessories Travel Apparel Fashion 246

Wiser

OCTOBER 25, 2024

For brands and retailers, this week presents a crucial opportunity to refine pricing strategies, capitalize on heightened consumer demand, and remain competitive in a rapidly evolving market. Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store.

Retail 78

Retail Channel Games Presentation 78

Retail TouchPoints

SEPTEMBER 5, 2024

Deal Presents New Growth Opportunities for Topshop Heartland is a British investment and holding company that represents the interests of Danish billionaire Anders Holch Povlsen and his family business Bestseller. For the first half of Asos’ fiscal year 2024 , which ended March 3, 2024, revenue fell 18% to £1.5

Payment Services 288

Payment Services Payments Department Stores Online Retail 288

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Present targeted ads, as different customers want different/relevant messaging. You may already be using some form of big data by presenting targeted ads on your social media networks.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

JANUARY 10, 2023

The past year presented a plethora of challenges for retailers. Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels. Ecommerce moves fast and sellers have to stay current with what’s new.

Shipping Costs 287

Shipping Costs Payment Services Order Fulfillment Social Media 287

Retail TouchPoints

OCTOBER 4, 2023

This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

MARCH 30, 2022

Dynamic ads featuring brand inventory also offer a quick win for personalized, relevant product sales, while the ability for creators to tag products in brands’ inventory presents scalable discovery for primed users. Each social platform presents a new touch point for brand discovery and loyalty.

Payment Services 324

Payment Services eCommerce Social Media Presentation 324