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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies.

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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., The law of supply and demand dictates that prices will go up as retailers compete for fewer slots across TV and other channels. with streaming also in the top five. The list continues.

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The Complete Comparison Guide Between Your 3 Ecommerce Fulfillment Options: Drop-Shipping, 3PL or Self-Fulfillment

BigCommerce

While small businesses can often manage their inventory , packing, and shipping , as the operation scales up, additional support is needed and beneficial. In this guide, we’ll walk through everything you need to know about three of the most popular strategies: Drop-shipping. Order management. Customer communication. Self-fulfillment.

Drop Ship 417
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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment. This helps you provide transparency on shipping windows based on inventory supply.

eCommerce 260
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

Workshop 419
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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

The industry also will need to keep an eye on global conflicts that can slow down transportation and logistics, such as the attacks by Houthi rebels that slowed down ship traffic in the Red Sea in 2024. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop.

Supplies 289
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How to Create, Setup and Launch a Profitable Online Store (Seriously)

BigCommerce

Sure, you might be able to sell your item for much less than the competition, but will shipping costs obliterate your margins? Figure out which one works best for your margins, your sales channel and your customer’s expectations. This is because there is: A low cost to entry. How much do they cost? PCI compliance.