BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Kissmetrics

MARCH 26, 2021

One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Presentation 276

Presentation Marketing Events SEO 276

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

DECEMBER 17, 2024

Likely most consumers first encounter with this was Googles somewhat bumpy rollout of its AI Overview results experience, which, instead of presenting users with a list of links, summarizes content in the form of an AI-generated answer.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

Social Media 145

Social Media Presentation Consumer Customer Experience 145

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

lateshipment

OCTOBER 16, 2023

As a brand, do you have social media handles? Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Of course, you do.

Social Media 130

Social Media Subscription Channel POS 130

Retail TouchPoints

MAY 16, 2022

The surge in ecommerce shopping over the past two years means shoppers have more choice than ever before, and DTC retailers need to present a good reason for shoppers to choose them over one of the giants. This approach can carry through to other marketing and social media efforts as well.

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Other Events 337

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

Social Media 290

Social Media Presentation Events Marketing 290

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. What are the Benefits of Social Commerce? Higher likelihood to buy. Final Thoughts.

Social Media 297

Social Media Consumer Electronics eCommerce Channel 297

Kissmetrics

AUGUST 5, 2021

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

OCTOBER 16, 2020

Furthermore, marketing agencies present a new set of marketing automation challenges. Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 However, it’s still a young medium, meaning retailers are still learning how they can make the most of the opportunities it presents. trillion in sales by 2025.

Social Media 306

Social Media Fashion Channel Events 306

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

Payment Services 324

Payment Services eCommerce Social Media Presentation 324

lateshipment

MAY 30, 2023

What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. And one such channel that can be the best choice for you in the current scenario is your social media game. Here are some stats that should convince you.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

FEBRUARY 3, 2023

Supply chain issues, inflation and other economic headwinds that resulted from the COVID-19 pandemic and the Russian invasion of Ukraine are still present for merchants. And keep in mind that shoppers who use four or more channels spend about 9% more than those who use only a single channel.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. They’re checking their email, browsing social, listening to music, even playing games.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Kissmetrics

OCTOBER 21, 2021

Much like other livestreaming platforms, the simple mode is great for doing a basic Q&A or sharing a presentation. This delivery mode is much more complex because it meets the needs of more complex presentations. Socialize Your YouTube Live Video. Do I want my viewer to follow me on social channels?

Social Media 322

Social Media Demo Channel Other 322

Email Audience

MARCH 19, 2025

Marketing strategy : Which competitor strategies create more engagement in their marketing channels? I chart all their channels: website, email newsletter, social media, paid ads, and PR campaigns. Now, show off those insights in a presentation. Theyre often discovered through word-of-mouth and social media.

Presentation 52

Presentation Shipping Costs Social Media Subscription 52

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. With the rise of generative AI, the top of the marketing funnel is getting more complex.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. There’s no time like the present to reap the rewards of D2C marketing. One such area where on-demand data can help retailers is inventory. Conclusion.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. This provides the ability to invoke varying engagement and analysis models, such as probability to buy, to present personalized options to their consumers.

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. No pushy salespeople with strong upselling techniques, running back to the manager’s desk seven times to present new numbers.

Social Media 299

Social Media Merchant Services Automotive Payment Services 299

Kissmetrics

JULY 23, 2021

With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. The presentation-sharing platform has created a simple and seamless way to pro mote visual content while also encouraging user interaction. SlideShare is one such example. Let’s get started.

Presentation 293

Presentation Webinar Social Media Marketing 293

Kissmetrics

FEBRUARY 2, 2021

Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. When you encourage employees to regularly promote your content with their own social media audiences, you essentially amass a small army of promoters you can call on time and time again.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

JANUARY 27, 2021

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content.

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

DECEMBER 31, 2020

Its free tier allows you to follow up to 100 sources, from news sites to YouTube channels. Its colorful, image-heavy interface feels more like a social media site than an RSS reader. Priced from: Free Best for: Social media monitoring. Pretty soon, you’ll have more relevant content than you could ever read.

Social Media 358

Social Media Beauty and Health Article Blog 358

Retail TouchPoints

SEPTEMBER 14, 2022

Yet while there have been mishaps, the emphasis on ecommerce does present retailers with a unique opportunity to reshape their operations and infrastructure to capitalize on the digital-first movement, and it all starts with first-party data. What is First-Party Data and How Do I Get It?

Retail 298

Retail Social Media Presentation Customer Loyalty 298

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290