Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Social Media 363

Retail TouchPoints

FEBRUARY 4, 2025

Conversational search interfaces, which mimic natural human interaction, will make it easier for customers to find exactly what they are looking for, as well as make recommendations for additional products. For example, an online shopper could describe a product in natural language and receive highly relevant suggestions.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy.

Mobile eCommerce 322

Mobile eCommerce Mobile eCommerce Social Media 322

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 365

Improvements Recommendation PPC Shopping Carts 365

Retail TouchPoints

NOVEMBER 26, 2024

Done right, it’s the beginning or continuation of a relationship…one that will not only result in more purchases over time but also recommendations, reviews and further support. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

OCTOBER 5, 2024

To help you master SMS marketing for eCommerce, we've put together a guide covering SMS marketing automation strategies for eCommerce, compliance considerations, and the best platforms you need to know about. Automation and Workflows: SMS marketing automation strategies for eCommerce are essential for efficiency and timeliness.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Kissmetrics

JULY 29, 2021

In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site. That means if you want to get more eyes on your YouTube content, it’s in your interest to understand how YouTube recommendations work. using the platform.

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Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. For instance, if a customer asks for a recommendation on dog food for sensitive skin, the team member could ask Hey GURA, which would provide the top recommendations available in that store.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

SEPTEMBER 2, 2022

If you find that your business and products can indeed add value to a specific market, do the foundational work, including establishing messaging and an amplification strategy, that will help your brand stand out in these markets. Build Out Your Engagement Strategy. We’ve all heard the term “ go global, act local.”

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Groove

DECEMBER 12, 2024

BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market. That's why we're outlining a few basic and advanced BigCommerce SEO tips that youll want to include in your eCommerce SEO strategy.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

UpSellIt

JANUARY 9, 2025

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Each channel offers unique advantages and when used together, can transform hesitation into meaningful engagement.

Channel 99

Channel Shipping Costs Outdoor Mobile 99

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Develop a Digital Transformation Strategy: Outline clear goals and a roadmap for your transformation efforts.

Payment Services 110

Payment Services Retail Mobile POS 110

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching.

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

JANUARY 9, 2024

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

FEBRUARY 12, 2025

CTV is now a valid, effective performance marketing tactic and strategy that you can add to your entire marketing mix, explained Tim Edmundson, Senior Director of Content Marketing at MNTN during a recent webinar. Edmundson recommended: If it doesnt deplete the audience too much, refine your targeting a little bit more.

Social Media 191

Social Media Channel Webinar Marketing 191

Kissmetrics

DECEMBER 9, 2020

We’ll cover more strategies on how to do this in point six. Look at LinkedIn Recommendations. If you’re a freelancer or are building out the testimonial section for a “work with me” page, LinkedIn is a gold mine of great recommendations and glowing reviews. Ask for YouTube Video Reviews. What’s stronger than a text-based review?

Customer 301

Customer Merchant Services Recommendation Channel 301

UpSellIt

DECEMBER 2, 2024

CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. By leveraging personalized on-site engagement, you can maximize the value of your existing traffic without having to invest in new acquisition channels.

Shipping Costs 137

Shipping Costs Customer Recommendation eCommerce 137

Retail TouchPoints

NOVEMBER 8, 2021

As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. Having signal data about the shopper can empower the agent to answer questions and provide recommendations that the agent knows the customer would prefer.

Retail 298

Retail Omnichannel eCommerce Fulfillment 298

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media. You can also implement this winning Apple strategy by creating more case studies.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Since Pinterest started using this strategy, they’ve increased their users.

Webinar 349

Webinar Social Media Blog Books 349

Kissmetrics

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Your editorial calendar is part of your content strategy. Themes and distribution channels.

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Article Social Media Management Marketing 326

Retail TouchPoints

JULY 27, 2022

With that in mind, here is a look at five strategies that can help grocers optimize online integration of their grocery store. Another essential aspect of the customer experience is personalization, such as item and recipe recommendations based on previous purchases, curated deals and discounts.

Payment Services 264

Payment Services Shipping Costs Omnichannel Fulfillment 264

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies.

Beauty and Health 306

Beauty and Health Document Consumer Operations 306

Retail TouchPoints

DECEMBER 17, 2024

Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment. Customers also can filter products by in-store pickup availability or take advantage of buy online/pick up in-store (BOPIS) fulfillment options.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Groove

APRIL 23, 2020

As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. BigCommerce Amazon Integration: Fast Facts. under Amazon.

BigCommerce 348

BigCommerce Recommendation Fulfillment Channel 348

Retail TouchPoints

DECEMBER 17, 2021

But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. In fact, we recommend you don’t.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

JULY 28, 2023

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 246

Consumer Multi-channel Retail Leisure 246

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. These virtual shopping agents can analyze customer data in real time to provide personalized recommendations, track orders, process returns and handle more complicated transactions.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Groove

NOVEMBER 17, 2020

Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Cross-Channel Orchestrations. Automation.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Kissmetrics

OCTOBER 16, 2020

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363