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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. This benefits upselling and cross-selling efforts.

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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298
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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Social Advertising: Annoying but Effective. Facebook-owned Instagram came in a close second, at 41%.

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CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Retail TouchPoints

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. RTP: Data sharing is a key recommendation that underlies this report. While CPGs are looking at geography, retailers are largely looking at specific channels. Why is this such an issue for both parties?

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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

By leveraging personalized on-site engagement, you can maximize the value of your existing traffic without having to invest in new acquisition channels. Website personalization increases the likelihood of conversions by offering relevant products, recommendations, or incentives at the right time.