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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

A recent study by Coresight Research and Competera found that 92% of surveyed U.S. It then recommends prices aimed at achieving set performance metrics, such as balancing customer satisfaction, profitability and sales across product portfolios. The Rise of AI in Retail Pricing The adoption of AI in retail pricing is accelerating.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Social Advertising: Annoying but Effective. Facebook-owned Instagram came in a close second, at 41%.

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CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Retail TouchPoints

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. RTP: Data sharing is a key recommendation that underlies this report. While CPGs are looking at geography, retailers are largely looking at specific channels. Why is this such an issue for both parties?

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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. The Client: A Wholesaler Operating on Seasonal Trends.

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10 Promotional SMS examples [+case studies]

Omnisend

This expands your brand’s reach through trusted recommendations. Remember, promotional messages are more than just a communication channel. Start using Omnisend and elevate your marketing campaign efforts today Start Free Today The post 10 Promotional SMS examples [+case studies] appeared first on Omnisend Blog.