RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Groove

JULY 30, 2024

Zero-party data examples, meanwhile, include things like responses to surveys and polls or having customers set their preferences. For example, if you own a beauty brand you could use a skincare quiz to understand customers' skin types so you can recommend products to them.

Customer 195

Customer Customer Data Games eCommerce 195

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

OCTOBER 8, 2024

Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel. These decision-makers are striving to make changes, as 74% of the survey participants recognize the need to digitally transform the selling experience. Use AI to personalize customer recommendations.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

OCTOBER 16, 2024

A recent study by Coresight Research and Competera found that 92% of surveyed U.S. It then recommends prices aimed at achieving set performance metrics, such as balancing customer satisfaction, profitability and sales across product portfolios. The Rise of AI in Retail Pricing The adoption of AI in retail pricing is accelerating.

Consumer 305

Consumer Retail Recommendation Customer Loyalty 305

Retail TouchPoints

JANUARY 5, 2023

Retail Dive reported on a Morning Consult survey which revealed that 85% of U.S. Meanwhile, in a survey commissioned by Wildfire, we found that 90% of respondents are more interested than ever in getting discounts, using coupons and earning cashback rewards when shopping online, due to rising prices. More Efficient Marketing Channels.

Shipping Costs 290

Shipping Costs Merchant Services Channel Consumer 290

Retail TouchPoints

FEBRUARY 24, 2023

Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. The resulting impact is exponential — when a company earns their trust, 90% of consumers say it also earns a recommendation to friends and family. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Wiser

MAY 12, 2020

Brand Recommendation. To capitalize on the favorable shift in consumer behavior, ensure that price and promotional efforts are optimized and product is stocked as often as possible throughout your in-store channels. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation.

Recommendation 128

Recommendation Marketing Retail Supplies 128

Retail TouchPoints

OCTOBER 16, 2023

Interactive product recommendation quizzes not only engage customers but also create a sense of participation and entertainment, making customers more willing to provide valuable zero-party data in exchange for a tailored shopping journey. Amplify insights through targeted surveys.

Social Media 278

Social Media Consumer Information Marketing 278

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

OCTOBER 22, 2024

Small businesses can stand out by focusing on individual customer needs — such as personalized product recommendations, flexible payment options and customized communication preferences. IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Groove

JULY 31, 2024

It analyzes customer interactions and metrics, such as brand perception and satisfaction, to personalize various elements of your marketing content, including: Social proof Countdown timers Discounts Product recommendations Optimizing ads so that they align with specific customer interests can have a powerful effect.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

Retail TouchPoints

JANUARY 8, 2024

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels.

Recommendation 261

Recommendation Omnichannel Shipping Costs eCommerce 261

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. The survey uncovered three core themes and takeaways: 1.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Retail TouchPoints

SEPTEMBER 8, 2023

A survey of B2C marketing decision-makers in the Forrester 2023 B2C Marketing Challenges and Priorities report indicated that these issues top the list of respondents’ challenges within the next 12 months, at 47% each. “The

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

JUNE 3, 2022

Whether users view personalized recommendations on Instagram Shop or attend a shoppable show on Snapchat, unique content sets brands apart. Social commerce opens a two-way communication channel between your brand and potential shoppers. As a result, they’re more likely to recommend your products and ultimately make a purchase.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

BigCommerce

MARCH 7, 2017

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. Most Important Online Channels and Tactics. 45% expect to grow more than 25% year over year.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

Retail TouchPoints

DECEMBER 15, 2022

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

JULY 14, 2021

To fully understand current practices, challenges and opportunities, CI&T conducted qualitative interviews and quantitative surveys with 115 executives at big-box retailers and CPG suppliers. Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel.

Shipping Costs 264

Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Ecommerce recommendations and personalized store service are widely known, but social media influencers can also help shape the narrative around product availability and demand.

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. However, new channels also mean new expectations. The market could reach $783.3 billion in 2024, up from $478.7

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

APRIL 16, 2024

This goes beyond recommendations and captures actual customer behavior, such as repeat purchases and referrals, providing a more nuanced understanding of customer satisfaction. The Shortcomings of NPS Survey collection methods can significantly impact the validity of NPS data. But NPS often falls short in this regard.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

OCTOBER 7, 2024

Incorporate quizzes, surveys and branching. Merchants also can use interactive video to connect consumers to more personalized information and recommendations. For example, Gap has been able to maintain consistency across channels, conveying how fashion supports self-expression and individuality.

Fashion 278

Fashion Merchant Services Information Consumer 278

Retail TouchPoints

MAY 18, 2022

A recent Five9 consumer survey found that 43% of consumers globally now do most of their shopping online (up from 22% pre-pandemic). More than half (51%) of the consumers Five9 surveyed about ecommerce said they are likely to share positive online shopping experiences on social media. . 75% of U.S. CX Stakes Are Higher.

Retail 264

Retail Customer Experience Omnichannel Channel 264

Retail TouchPoints

NOVEMBER 9, 2021

Retailers are tasked with anticipating a shopper’s intent, predicting what product or service they want and then serving up the most relevant product recommendations, offers or suggestions. This real-time personalization is critical to powering omnichannel and cross-channel shopping environments. trillion to $3 trillion in new value.

Customer Experience 290

Customer Experience Small Business Retail Customer Recommendation 290

Retail TouchPoints

JUNE 17, 2024

With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success. But recent SAP Emarsys research reveals that 40% of retailers are struggling to deliver relevant product recommendations.

Merchant Services 264

Merchant Services Retail Payments Gifts 264

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

DECEMBER 6, 2023

Acquisition: More than two-thirds of consumers are likely to recommend a company based on a single interaction. These can include surveys, reviews, direct interactions — basically anything that synthesizes and gathers information. Feedback is the bedrock of customer experience management. Personalize the customer journey.

Customer 289

Customer Customer Experience Improvements Consumer 289