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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. E-sellers will leverage social channels more than ever. billion users worldwide , it’s worth mentioning TikTok’s growing popularity as an advertising channel in certain industries.

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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

The platform includes the return of Macy’s Style Crew, the team of in-house experts who guide shoppers by sharing live demos, tutorials and recommendations. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace.

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Mobile eCommerce Trends & Strategies for 2021

Groove

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers.

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

“Many systems can now identify sales trends, understand customer behavior and gauge employee performance. Features like AI-powered recommendations and dynamic pricing are personalizing shopping experiences. Integration with CRM is an important unlock, enabling businesses to drive relevance in engagement.”

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. For instance, according to our survey , the majority of consumers view a brand’s website as their most important marketing channel.

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Key Insights And Recommendations From VMware Explore 2024

Forrester eCommerce

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.