Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

Kissmetrics

OCTOBER 9, 2020

YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? It’s possible! What Is YouTube Analytics?

Channel 279

Channel Improvements SEO Information 279

Ecommerce Platforms

APRIL 29, 2019

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Video content is powerful. Optimize your YouTube channel.

Blog 171

Blog Channel Marketing Article 171

My Wife Quit Her Job

FEBRUARY 13, 2019

Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch. The types of videos that work well on Youtube? Video Creators.

Channel 224

Channel Books Recommendation eCommerce 224

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

SEPTEMBER 12, 2023

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

Payments 104

Payments Multi-channel Payment Services Subscription 104

ROI Revolution

OCTOBER 18, 2023

Watch the video to learn how to use GA4 to take your brand where it’s meant to go this holiday season. We really recommend doing that and investigating those options. The post Video: Using GA4 to Optimize Your Holiday Strategy appeared first on ROI Revolution. Once you have that, there’s a world of possibilities.

Books 78

Books Recommendation Channel Other 78

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. This process involves uploading your ads, such as images or videos, and previewing how they will look on the different Google properties. What Is Google Performance Max? Next, you’ll reach the asset management phase.

PPC 308

PPC eCommerce Channel Management 308

Kissmetrics

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video. That number is huge.

Improvements 362

Improvements Channel SEO Subscription 362

Kissmetrics

APRIL 13, 2021

Specifically, it’s a search engine for videos. It’s similar to Google’s video search results. Just like you want to get your site high up on the SERPs, you want to get your videos high up on the YouTube SERPs. Find Video Keywords to Improve YouTube SEO. Then, see if any keywords bring up video results.

SEO 352

SEO Channel Food and Beverages Improvements 352

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . Have you showcased your product with images and videos? 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Forrester eCommerce

JUNE 6, 2019

Yesterday after intense pressure the platform decided to demonetize channels that promote hate speech and discrimination. And in a terrifying story on Monday, the New York Times reported that YouTube’s recommendation engine surfaces videos of partially clothed children to viewers who’ve watched similar videos […].

Clothing 329

Clothing Recommendation Channel 329

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Create Regular YouTube Video Content.

SEO 327

SEO Channel Subscription Social Media 327

Retail TouchPoints

OCTOBER 19, 2022

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos. Cosmetics , Keys Soulcare and Haus Labs by Lady Gaga.

Merchant Services 290

Merchant Services eCommerce Shipping Costs Multi-channel 290

RetailMinded

MARCH 29, 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created.

Marketing 52

Marketing Retail SEO Article 52

Retail TouchPoints

OCTOBER 25, 2024

For this positioning, creator-driven posts and videos are a logical fit. According to research from global media buying platform Infillion, consumers today seek real-world insights and recommendations to validate their purchase decisions.

Omnichannel 289

Omnichannel eCommerce Shopping Carts Consumer 289

ROI Revolution

SEPTEMBER 30, 2024

Google Updated its Video SEO Guidelines Lately, we’ve noticed that it feels much more difficult to get embedded videos indexed by Google – and ROI clients aren’t the only ones experiencing this. In what seems like an effort to clarify its guidelines, Google has updated its Video SEO Best Practices documentation.

SEO 78

SEO Document Recommendation Channel 78

Kissmetrics

NOVEMBER 9, 2021

Users can share photos or videos aligned with the hashtag. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels. Consumers are watching an average of 92 minutes of digital video a day.

Social Media 350

Social Media Channel Presentation Consumer 350

SellBrite

DECEMBER 14, 2018

If you want one quick, easy, and relatively inexpensive way to help boost the performance of your ecommerce pages, video could be your answer. Creating a brand video or commercial was once an expensive, complicated task that only major companies could afford. Video is the new normal. What is a product video?

eCommerce 117

eCommerce Social Media Recommendation Consumer 117

Retail TouchPoints

OCTOBER 29, 2024

shoppers have purchased a product because it was recommended by a creator. “The creator economy is not just booming, it’s exploding — it’s expected to grow by half a trillion dollars in the next four years,” said Nicola Mendelsohn, VP of the Global Business Group at Meta during a session at Advertising Week New York (AWNY). “One

Social Media 264

Social Media Financial Services Marketing Recommendation 264

Retail TouchPoints

JUNE 3, 2022

Whether users view personalized recommendations on Instagram Shop or attend a shoppable show on Snapchat, unique content sets brands apart. Consumers discover products through in-feed ads, livestream video feeds, influencer posts and more. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Redefining Social Shopping.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

MAY 2, 2024

When fans see an artist’s video on TikTok, they’ll be able to see tour dates and buy tickets through a “Get Tickets” button within the video that will direct them to the EventIM integration. but without its recommendation algorithm. Legislation forcing TikTok to sell to U.S.-based

Events 147

Events Social Media Recommendation Channel 147

Kissmetrics

DECEMBER 9, 2020

Look at LinkedIn Recommendations. If you’re a freelancer or are building out the testimonial section for a “work with me” page, LinkedIn is a gold mine of great recommendations and glowing reviews. Of course, you can’t get reviews on your company profile, since recommendations are only available for individuals.

Customer 301

Customer Merchant Services Recommendation Channel 301

Retail TouchPoints

OCTOBER 28, 2024

Gen Zers also place a high value on community and peer recommendations, often trusting influencers, reviews, and other forms of user-generated content (UGC) over traditional advertising. Reward your favorite entries with prizes or feature them on your brand’s social channels.

Consumer 274

Consumer Social Media Recommendation Travel 274

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce.

Retail 287

Retail Social Media Apparel Omnichannel 287

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Create TikTok Marketing Videos. Why TikTok Marketing?

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

OCTOBER 4, 2024

To better manage “Returnuary,” Kearney Partner Katherine Black and Vertex Director of Consulting, Vertical Solutions Pete Olanday recommend that retailers: Make return policies crystal-clear for customers, who increasingly appreciate transparency. Additionally, greater detail and clarity can mitigate common points of miscommunication (e.g.

Webinar 263

Webinar Gifts Social Media Consumer 263

Groove

AUGUST 9, 2024

Times-they-are-a-changing and retailers are embracing the digital world, but not all brick and mortars are feeling equipped to expand to an unknown channel. We typically recommend one of these big three: Magento , BigCommerce , or Shopify. Make Sure Your Customer Service is On Point Offline goes offline, but online never goes offline.

eCommerce 195

eCommerce BigCommerce eCommerce Platforms Live Chat 195

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

Merchant Services 279

Merchant Services eCommerce Marketing Recommendation 279

Kissmetrics

NOVEMBER 16, 2020

YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. Well, I’m here to tell you that video blogging still has huge potential. More than 85% of US internet users watch video ads. You’re a real person.

Blog 363

Blog Marketing Other Channel 363

eCommerceFuel

FEBRUARY 15, 2023

Get this: A short-form video that takes less than 3 minutes to create has the potential to make a brand go viral. That is the kind of wizardry magic of short-form videos. People love watching videos, but over the past decade, human attention spans have dwindled. Cue the antidote: Short-form videos.

Channel 55

Channel Presentation eCommerce Marketing 55

Kissmetrics

NOVEMBER 1, 2021

It looks like short-form video content is here to stay. Bite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos. Convenience and ease of use : Upload multiple videos all at once and add captions.

Social Media 245

Social Media Payments Download Consumer 245