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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317
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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. When a person on TikTok posted about their cup surviving a car fire, the brand found the video and offered to replace the customers car.

eCommerce 328
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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309
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How to Monetize YouTube Videos

Kissmetrics

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos.

Live Chat 316
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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

This differs from other types of Google PPC advertising, which are typically centered around specific channels. This process involves uploading your ads, such as images or videos, and previewing how they will look on the different Google properties. What Is Google Performance Max? Next, you’ll reach the asset management phase.

PPC 315
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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. For example, a lawn and garden store employee will be able to quickly provide recommendations for fertilizers based on the specific plants a customer has purchased.

eCommerce 302